Abstract
This study attempts to determine and explain the service-offering behavior of British export intermediaries (EIs). It was empirically confirmed that EIs offer two categories of services: transaction-creating and physical-fulfillment services. It was postulated that the extent to which an EI offers these types of services is influenced by a set of factors that are internally-, product-, market-, supplier-, and buyer-related. Empirical tests on a sample of 135 British EIs established that an EI's exporting role, number of employees, amount of undifferentiated products carried, number of suppliers, and number of countries served all have a direct impact on an EI's service-offering behavior.
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*Dr. George Balabanis is a lecturer of Marketing at the European Business Management School, University of Wales Swansea, U.K.. His research interests include cross-cultural research, country of origin effects and Internet marketing.
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Balabanis, G. Factors Affecting Export Intermediaries' Service Offerings: The British Example. J Int Bus Stud 31, 83–99 (2000). https://doi.org/10.1057/palgrave.jibs.8490901
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DOI: https://doi.org/10.1057/palgrave.jibs.8490901