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Erschienen in:
2024 | OriginalPaper | Buchkapitel
Analysing the Impact of Religious Pilgrimage Routes Through Twitter Sentiment Analysis: A Case Study
verfasst von : Silvia Díaz de la Fuente, Virginia Ahedo, María Pilar Alonso Abad, José Ignacio Santos, José Manuel Galán
Verlag: Springer Nature Switzerland
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Abstract
Analysing the conservation of cultural heritage associated with religious pilgrimage routes is a complex and multifaceted task. Heritage plays a vital role in fostering sustainable local tourism, conserving cultural wealth, shaping community identity, and promoting its appreciation and recognition internationally. In this study, we suggest evaluating the impact of cultural assets using Twitter as a social network platform and by conducting sentiment analysis on tweets. Our approach comprises a preliminary examination of the most prominent assets along the French route of the Camino de Santiago as it traverses Castile and Leon.