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Erschienen in:
2023 | OriginalPaper | Buchkapitel
Are Tourists Interested and Finally Decide to Visit Tourist Attraction After Seeing Virtual Tour?
verfasst von : Hana Ulinnuha, Melody Angeline, Fithria Khairina Damanik, Reza Permadi
Erschienen in: Digitalisation: Opportunities and Challenges for Business
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Abstract
Despite the significant loss, pandemic Covid-19 had been an enabler for digital transformation, specifically in Indonesia. In the tourism industry, the emergence of virtual tours brings fresh fashion for people to spend their leisure time. Following the calming down pandemic, the innovation of virtual tourism or virtual tours can promote specific tourist locations, which are expected to increase interest and decisions to visit. This research intends to discover virtual tours’ power to attract visitors. The researcher used a quantitative method with simple linear regression analysis and distributed questionnaires to 104 people who had participated in virtual tours using meeting platform such as Zoom, Google Meet, or Webex. The results of this study indicate that the virtual tour influences the tourists’ interest and decision to visit, at a moderate correlation level based on Pearson Correlation Test, with a percentage of 34.6% and 30%, respectively, based on R2 result.