2024 | Buch
Artificial Intelligence and Transforming Digital Marketing
herausgegeben von: Allam Hamdan, Esra Saleh Aldhaen
Verlag: Springer Nature Switzerland
Buchreihe : Studies in Systems, Decision and Control
2024 | Buch
herausgegeben von: Allam Hamdan, Esra Saleh Aldhaen
Verlag: Springer Nature Switzerland
Buchreihe : Studies in Systems, Decision and Control
This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.