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2021 | OriginalPaper | Buchkapitel

2. Characteristics of Tourism and Hospitality Marketing

verfasst von : Richard George

Erschienen in: Marketing Tourism and Hospitality

Verlag: Springer International Publishing

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Abstract

This chapter explores the characteristics of tourism and hospitality marketing. It begins with a discussion of the difference between services marketing and manufacturing marketing. The chapter then reviews the characteristics that make the marketing of these services different from the marketing of other products. These include intangibility, inseparability, variability, and perishability. Further, this chapter looks at the various marketing management strategies for tourism and hospitality businesses. It examines some of the marketing approaches, such as the to address the unique challenges facing the marketer. Finally, the characteristics of tourism and hospitality marketing are applied to low cost carrier Wizz Air.

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Vorheriges Kapitel Tourism and Hospitality Marketing Principles

Nächstes Kapitel Tourism and Hospitality Consumer Behaviour

Nur mit Berechtigung zugänglich

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