Community, Culture, Commerce | springerprofessional.de

Springer Professional

nach oben

2024 | Buch

Kapitel lesen Erstes Kapitel lesen

Community, Culture, Commerce

The Intermediary in Design and Creative Industries

verfasst von: Jock McQueenie, Marcus Foth, Greg Hearn

Verlag: Springer Nature Singapore

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

Einloggen, um Zugang zu erhalten

Über dieses Buch

As digital environments become increasingly individualised, instant, ubiquitous, and disintermediated, this book demonstrates the continuing relevance of intermediaries at the intersection of design, creativity, community engagement, and corporate social responsibility. The authors examine intermediaries as enablers of mutual benefit and offer a proactive, interventionist, and holistic approach to intermediation practice that steps beyond design thinking. By means of case studies that employ the 3C project design methodology—Community, Culture, Commerce—the authors provide an accessible introduction to intermediation at the nexus of theory and practice and signpost new opportunities for researchers and practitioners in the post-COVID environment.

Anzeige

Inhaltsverzeichnis

Frontmatter

Chapter 1. Processes of Intermediation: An Introduction

Abstract

This opening chapter sets the scene, offers background to the topic of intermediaries, argues the significance of making more explicit the role and practice of the intermediary, and offers a conceptual scoping for the purposes of focusing and delineating the book’s argument.

Jock McQueenie, Marcus Foth, Greg Hearn

Chapter 2. Conceptual Groundings of Intermediary Practices

Abstract

Research on intermediaries is not new. In this chapter, we present a short history of how the discourse on intermediation practice has evolved over time, and discuss why it is timely to now look at the role of the intermediary and their practice in a more explicit manner. We also trace and connect different lineages and lines of thoughts that have developed in different disciplines—often with few lateral linkages. We connect these developments with debates and knowledge gaps in design thinking and the wider creative industries.

Jock McQueenie, Marcus Foth, Greg Hearn

Chapter 3. North West Digital Stories: A Regional Case in the Disability Sector

Abstract

This first case study of intermediation involved concept development for a strategic project within the disability sector in regional Queensland. The 3Cs methodology was used for a suite of strategic projects as part of the rollout of Australia’s National Disability Insurance Scheme (NDIS). From the outset, it sought to inform and be informed by the diverse expertise of the project consortium, which afforded the opportunity for practice-led research around the design of projects that contribute to individual wellbeing, organisational capacity building, professional development, regional economic development, policy, and theory.

Jock McQueenie, Marcus Foth, Greg Hearn

Chapter 4. BeefLegends: Connecting Food Producers and Consumers Across Borders

Abstract

This chapter examines BeefLegends—an intermediation project tailored to the accelerating complexity of diverse consumer cultures across Australasia. As consumer-driven content becomes more disintermediated, individualised, instant, and ubiquitous, BeefLegends addressed the risk that conventional marketing strategies employed by Australian export industries are becoming less fit for purpose and less effective in promoting Australian food products. BeefLegends intermediated young people in regional communities with social influencers in China, developing creative video content on Douyin (China’s TikTok) and other social media platforms. It created a content loop that has benefits for both ends of the supply chain, turning consumers into creative “prosumers.”

Jock McQueenie, Marcus Foth, Greg Hearn

Chapter 5. Intermediation as Praxis

Abstract

This chapter offers a synthesis reflecting on intermediation as praxis. It reverts to, connects, and expands upon certain issues and challenges introduced in theory (Chapters 1 and 2) and practice (Chapters 3 and 4). It then introduces the 3Cx3 Project Design Matrix as a practical tool for intermediaries to guide their practice. The chapter also discusses the limitations of binary simplifications and the apparent paradox in the utility of such reductive tactics in intermediation project design. The chapter discusses operational contrasts between the projects, reflecting on faux-pas and lessons learned in the course of the case study projects and broader implications for corporate social investment in the post-COVID environment.

Jock McQueenie, Marcus Foth, Greg Hearn

Chapter 6. Intermediation in Design: Designers as Intermediaries

Abstract

This chapter connects the lines of thought presented in the previous chapters—both theoretically and empirically grounded—with current issues, challenges, and opportunities in design research and practice. Design practice often seeks to engage communities and institutional partners with designers working as or with intermediaries. This chapter argues for the merits of a more explicit engagement with intermediation as part of the toolbox of design practice. The chapter discusses some of the utility of intermediation skills and techniques and calls for intermediation to be better embedded and integrated in design practices.

Jock McQueenie, Marcus Foth, Greg Hearn

Chapter 7. Intermediaries in the Future

Abstract

This chapter examines the key trends in commerce, culture, and community through the lens of evolving economic, social, and technological systems. It asks three questions: What kind of futures can the process of intermediation create? How can the intermediary be involved in encouraging experimentation, innovation, and research? What skills will the intermediary need in a future where whole sectors are shrinking or being born, and occupations themselves are evolving rapidly? These issues are exemplified by considering different cases of innovation ecosystems, from the community sector to formal research and development (R&D) in a range of settings and disciplines.

Jock McQueenie, Marcus Foth, Greg Hearn

Chapter 8. Learning to Be an Intermediary

Abstract

This concluding chapter offers a summary of the key points made in the book, outlines limitations, and presents possible avenues for further development of intermediation research and practice at the intersection of community, culture, and commerce. It specifically discusses a nascent pedagogical framework and approach to enable the learning and teaching of intermediary practices.

Jock McQueenie, Marcus Foth, Greg Hearn

Backmatter

Titel: Community, Culture, Commerce
verfasst von: Jock McQueenie
Marcus Foth
Greg Hearn
Copyright-Jahr: 2024
Verlag: Springer Nature Singapore
Electronic ISBN: 978-981-9978-89-2
Print ISBN: 978-981-9978-88-5
DOI: https://doi.org/10.1007/978-981-99-7889-2

Premium Partner