Designing and Innovating Product-Service System in Emerging Markets: A Mexican Approach

The constant changes the industry and service providers face represent critical challenges because they must consider specific aspects for efficient performance. Two important ones are the efficient use of resources and the delivery time of products and services. The approach presented in this research is based on the development of a Product-Service System (PSS) methodology that allows a structure for the design of a business model, which contemplates both challenges and from which different models related to the purchase and rental of products, and the offer of results-oriented services. The methodology is formulated using tools focused on the stages of Conceptualization, Business Model Canvas, Product-Service System (PSS) Scenarios, Blueprint, and Validation. The study's contribution provides a valuable perspective in applying the proposed methodology for developing the business plan by mapping service activities. Through the proposed structure that contemplates the versatility of its elements, it is possible to understand the importance of having products that provide flexibility and adaptability to customer needs and establishing strategies that contribute to reducing environmental impacts generated by the inadequate valuation of resources. The methodology includes aspects that favor implementing creative and dynamic business models, emphasizing the constant evolution of products and services.