Anzeige
Erschienen in:
1992 | OriginalPaper | Buchkapitel
Developing a Marketing Culture
verfasst von : Michael J. Baker
Erschienen in: Marketing Strategy and Management
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
The issues to be addressed in Chapter 19 include: 1The relationship between organisational structure and strategy formulation.2The influence of business functions on business orientations.3The concepts of organisational climate, corporate personality and culture as factors affecting business organisation and practice.4The development of a marketing-orientated organisation.5The notions of corporate vision, mission and strategic intent.6Implementing marketing.