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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 4/2022

26-05-2022 | Correction

Correction to: Brand actions and financial consequences: a review of key findings and directions for future research

Authors: Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann

Published in: Journal of the Academy of Marketing Science | Issue 4/2022

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Correction to: Journal of the Academy of Marketing Science …
previous article Brand actions and financial consequences: a review of key findings and directions for future research
next article The value relevance of digital marketing capabilities to firm performance

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Metadata
Title
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Authors
Vanitha Swaminathan
Sayan Gupta
Kevin Lane Keller
Donald Lehmann
Publication date
26-05-2022
Publisher
Springer US
Published in
Journal of the Academy of Marketing Science / Issue 4/2022
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1007/s11747-022-00880-9

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Review Paper

Brand actions and financial consequences: a review of key findings and directions for future research