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Published in:
1992 | OriginalPaper | Chapter
Distribution and Sales Policy
Author : Michael J. Baker
Published in: Marketing Strategy and Management
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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The issues to be addressed in Chapter 16 include: 1The nature of marketing channels and the functions they perform.2Factors which influence channel structure.3The selection of distribution channels.4The formulation of distribution policy.5The role of personal selling.6Distribution strategy and the PLC.