Top

Published in:

2024 | OriginalPaper | Chapter

Mobile Application Diffusion: An Exploration of Trust and Privacy Amongst Rural Enterprises in South Africa

Authors : Wellington Chakuzira, Marcia Mkansi

Published in: Information Systems

Publisher: Springer Nature Switzerland

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

This review paper presents academic literature exploring why there is a slow adoption of mobile technologies amongst rural enterprises in South Africa. The researchers conducted a thorough literature review of studies related to trust and privacy on mobile applications published in journals between January 2020 and April 2023. The study reviewed two main external variables: trust and privacy of technology adoption. The systematic review shows that common trust concerns for rural enterprises include untrusted service providers, weak security, and security attacks. Additionally, the review revealed common privacy issues and concerns, including integrity, user awareness, unobservability, and deniability as obstacles to the fast uptake of mobile applications in rural marketplaces in South Africa. Considering these factors, the paper concludes by offering practical and theoretical suggestions that can assist rural entrepreneurs in enhancing the diffusion of mobile technology.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter Distributed Representational Analysis in Support of Multi-perspective Decision-Making

next chapter How Can Favorite Digital Services Enhance Users’ Digital Well-Being? A Qualitative Study

Stocchi, L., Pourazad, N., Michaelidou, N., Tanusondjaja, A., Harrigan, P.: Marketing research on Mobile apps: past, present and future. J. Acad. Mark. Sci. 50(2), 195–225 (2021)

Deepa, N., et al.: A survey on blockchain for big data: approaches, opportunities, and future directions. Future Gener. Comput. Syst. 131, 209–226 (2022)

Mkansi, M., Nsakanda, A.L.: Mobile application e-grocery retail adoption challenges and coping strategies: a South African small and medium enterprises’ perspective. Electron. Commer. Res. (2023). https://doi.org/10.1007/s10660-023-09698-1CrossRef

Mkansi, M., de Leeuw, S., Amosun, O.: Mobile application supported urban-township e-grocery distribution. Int. J. Phys. Distrib. Logist. Manag. 50, 26–53 (2020)

Abubakre, M., Faik, I., Mkansi, M.: Digital entrepreneurship and indigenous value systems: an Ubuntu perspective. Inf. Syst. J. 31, 838–862 (2021)

Marnewick, C.: Information and communications technology adoption amongst township micro and small business: the case of Soweto. South Afr. J. Inf. Manag. 16, 1–12 (2014)

Alavion, S.J., Taghdisi, A.: Analysis of rural e-marketing based on geographic model of planned behavior. Geogr. Space 20, 57–84 (2021)

Alavion, S.J., Taghdisi, A.: Rural E-marketing in Iran; Modeling villagers’ intention and clustering rural regions. Inf. Process. Agric. 8, 105–133 (2021). https://doi.org/10.1016/j.inpa.2020.02.008CrossRef

Bruwer, L.A., Madinga, N.W., Bundwini, N.: Smart shopping: the adoption of grocery shopping apps. Br. Food J. 124, 1383–1399 (2022)

10.

Saskia, S., Mareï, N., Blanquart, C.: Innovations in e-grocery and Logistics Solutions for Cities. Transp. Res. Procedia 12, 825–835 (2016)

11.

Kumar, V.: Mobile application in agriculture development in india: policy, practices and the way forward. In: Das, K., Mishra, B.S.P., Das, M. (eds.) The Digitalization Conundrum in India. ISBE, pp. 233–247. Springer, Singapore (2020). https://doi.org/10.1007/978-981-15-6907-4_13CrossRef

12.

Febrianda, R.: Mobile app technology adoption in indonesia’s agricultural sector. an analysis of empirical view from public R&D agency. J. STI Policy Manag. 6, 31–40 (2021)

13.

Sisi, Z., Souri, A.: Blockchain technology for energy‐aware mobile crowd sensing approaches in Internet of Things. Trans. Emerg. Telecommun. Technol. e4217 (2021). https://doi.org/10.1002/ett.4217

14.

Shambare, R.: The adoption of WhatsApp: breaking the vicious cycle of technological poverty in South Africa. J. Econ. Behav. Stud. 6, 542–550 (2014)

15.

Rogers, E.M.: Diffusion of Innovations: modifications of a model for telecommunications. In: Stoetzer, M.W., Mahler, A. (eds.) Die Diffusion von Innovationen in der Telekommunikation, pp. 25–38. Springer Berlin Heidelberg, Berlin, Heidelberg (1995). https://doi.org/10.1007/978-3-642-79868-9_2CrossRef

16.

Goncalves, G., Oliveira, T., Cruz-Jesus, F.: Understanding individual-level digital divide: evidence of an African country. Comput. Hum. Behav. 87, 276–291 (2018)

17.

Meagher, P., Upadhyaya, K., Wilkinson, B.: Combating Rural Public Works Corruption: Food-for-Work Programs in Nepal. SSRN (2001). https://ssrn.com/abstract=260044. https://doi.org/10.2139/ssrn.260044

18.

Faulkner, K.T., et al.: South africa’s pathways of introduction and dispersal and how they have changed over time. In: van Wilgen, B., Measey, J., Richardson, D., Wilson, J., Zengeya, T. (eds.), Biological Invasions in South Africa. Invading Nature – Springer Series in Invasion Ecology, vol 14. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-32394-3_12

19.

Vasileiadou, E., Huijben, J.C.C.M., Raven, R.P.J.M.: Three is a crowd? Exploring the potential of crowdfunding for renewable energy in the Netherlands. J. Cleaner Production 128, 142–155 (2016). https://doi.org/10.1016/j.jclepro.2015.06.028CrossRef

20.

Kumar, A., Sikdar, P., Gupta, M., Singh, P., Sinha, N.: Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective. J. Res. Interact. Market. 17, 176–194 (2023)

21.

Vahdat, A., Alizadeh, A., Quach, S., Hamelin, N.: Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention. Australasian Market. J. 29(2), 187–197 (2021)

22.

Venkatesh, V., Ramesh, V., Massey, A.P.: Understanding usability in mobile commerce. Commun. ACM 46, 53–56 (2003)

23.

Lai, P.C.: The literature review of technology adoption models and theories for the novelty technology. JISTEM-J. Inf. Syst. Technol. Manag. 14, 21–38 (2017)

24.

Ajzen, I., Fishbein, M.: A Bayesian analysis of attribution processes. Psychol. Bull. 82, 261 (1975)

25.

Manstead, A.S., Parker, D.: Evaluating and extending the theory of planned behaviour. Eur. Rev. Soc. Psychol. 6, 69–95 (1995)

26.

Ajzen, I.: The theory of planned behavior. Organ. Behav. Hum. Decis. Process. 50, 179–211 (1991)

27.

Venkatesh, V., Davis, F.D.: A model of the antecedents of perceived ease of use: development and test. Decis. Sci. 27, 451–481 (1996)

28.

Nguyen, T.T.M., Phan, T.H., Nguyen, H.L., Dang, T.K.T., Nguyen, N.D.: Antecedents of purchase intention toward organic food in an Asian emerging market: a study of urban Vietnamese consumers. Sustainability 11, 4773 (2019)

29.

Willie, M.M.: Customer Trust and Other Factors Associated with Digital Platforms & Marketing during a Pandemic. OAJBS Publishers (2022)

30.

Lankton, N.K., McKnight, D.H., Tripp, J.: Technology, humanness, and trust: rethinking trust in technology. J. Assoc. Inf. Syst. 16, 1 (2015)

31.

Al-Azawei, A., Alowayr, A.: Predicting the intention to use and hedonic motivation for mobile learning: a comparative study in two Middle Eastern countries. Technol. Soc. 62, 101325 (2020)

32.

Miranda, I.T.P., Moletta, J., Pedroso, B., Pilatti, L.A., Picinin, C.T.: A review on green technology practices at BRICS countries: Brazil, Russia, India, China, and South Africa. SAGE Open 11, 21582440211013780 (2021)

33.

Tahaei, M., Frik, A., Vaniea, K.: Deciding on personalized ads: nudging developers about user privacy. In: SOUPS@ USENIX Security Symposium. pp. 573–596 (2021)

34.

Nhamo, G., Mukonza, C.: Opportunities for women in the green economy and environmental sectors. Sustain. Dev. 28, 823–832 (2020)

35.

Randall, L., Ormstrup Vestergård, L., Wøien Meijer, M.: Rural perspectives on digital innovation: Experiences from small enterprises in the Nordic countries and Latvia (2020)

36.

Khan, B., Mihovska, A., Prasad, R., Velez, F.J.: Overview of network slicing: Business and standards perspective for beyond 5g networks. IEEE Conf. Stand. Commun. Network. (CSCN) 2021, 142–147 (2021)

37.

Talwar, S., Kaur, P., Ahmed, U., Bilgihan, A., Dhir, A.: The dark side of convenience: how to reduce food waste induced by food delivery apps. Br. Food J. 125, 205–225 (2023)

38.

Hajian, G., Shahgholi Ghahfarokhi, B., Asadi Vasfi, M., Tork Ladani, B.: Privacy, trust, and secure rewarding in mobile crowd-sensing based spectrum monitoring. J. Ambient. Intell. Humaniz. Comput. 14, 655–675 (2023)

39.

Sharma, V., You, I., Andersson, K., Palmieri, F., Rehmani, M.H., Lim, J.: Security, privacy and trust for smart mobile-Internet of Things (M-IoT): a survey. IEEE Access 8, 167123–167163 (2020)

40.

Xu, G., et al.: Trust2Privacy: a novel fuzzy trust-to-privacy mechanism for mobile social networks. IEEE Wirel. Commun. 27, 72–78 (2020)

41.

Papaioannou, D., Sutton, A., Booth, A.: Systematic approaches to a successful literature review. Syst. Approaches Success. Lit. Rev. 1–336 (2016)

42.

Howie, C.: Conducting your first systematic review. PsyPAG Q. Goes Electron. 113, 32–35 (2019)

43.

Khan, K.S., Kunz, R., Kleijnen, J., Antes, G.: Five steps to conducting a systematic review. J. R. Soc. Med. 96, 118–121 (2003)

44.

Page, M.J., et al.: The PRISMA 2020 statement: an updated guideline for reporting systematic reviews. Int. J. Surg. 88, 105906 (2021)

45.

Munn, Z., Peters, M.D., Stern, C., Tufanaru, C., McArthur, A., Aromataris, E.: Systematic review or scoping review? Guidance for authors when choosing between a systematic or scoping review approach. BMC Med. Res. Methodol. 18, 1–7 (2018)

46.

Delgado-Rodríguez, M., Sillero-Arenas, M.: Systematic review and meta-analysis. Medicina Intensiva (English Edition) 42, 444–453 (2018)

47.

Asti, W.P., Handayani, P.W., Azzahro, F.: Influence of trust, perceived value, and attitude on customers’ repurchase intention for e-grocery. J. Food Prod. Mark. 27, 157–171 (2021)

48.

Gunawardana, P.K.A.T.D.R., Fernando, Imali: Does customer trust mediate the impact of e-service quality dimensions? Lessons during COVID-19 Pandemic. SSRN Electron. J. (2021). https://doi.org/10.2139/ssrn.3907878CrossRef

49.

Kurniasari, F., Ryadi, W.T.: Determinants of indonesian e-grocery shopping behavior after covid-19 pandemic using the technology acceptance model approach. United Int. J. Res. Technol. (UIJRT) 3(01), 12–18 (2021)

50.

Singh, P., Gupta, M., Kumar, A., Sikdar, P., Sinha, N.: E-Grocery retailing mobile application: discerning determinants of repatronage intentions in an emerging economy. Int. J. Hum.-Comput. Interact. 37, 1783–1798 (2021)

51.

Yang, Y., Liu, D., Zhang, L., Yin, Y.: Social trust and green technology innovation: evidence from listed firms in China. Sustainability 13, 4828 (2021)

52.

Akinola, O., Asaolu, O.: A trust, privacy and security model for e-commerce in Nigeria. Niger. J. Technol. 42, 152–159 (2023)

53.

Khaw, K.W., et al.: Modelling and evaluating trust in mobile commerce: a hybrid three stage Fuzzy Delphi, structural equation modeling, and neural network approach. Int. J. Human-Comput. Interact. 38, 1529–1545 (2022)

54.

Shaw, N., Eschenbrenner, B., Brand, B.M.: Towards a mobile app diffusion of innovations model: a multinational study of mobile wallet adoption. J. Retail. Consum. Serv. 64, 102768 (2022)

55.

Su, D.N., Nguyen, N.A.N., Nguyen, L.N.T., Luu, T.T., Nguyen-Phuoc, D.Q.: Modeling consumers’ trust in mobile food delivery apps: perspectives of technology acceptance model, mobile service quality and personalization-privacy theory. J. Hosp. Mark. Manag. 31, 535–569 (2022)

56.

Libaque-Sáenz, C.F., Wong, S.F., Chang, Y., Bravo, E.R.: The effect of Fair information practices and data collection methods on privacy-related behaviors: a study of Mobile apps. Inf. Manage. 58, 103284 (2021)

57.

Tay, S.W., Teh, P.S., Payne, S.J.: Reasoning about privacy in mobile application install decisions: risk perception and framing. Int. J. Hum.-Comput. Stud. 145, 102517 (2021)

58.

Balapour, A., Nikkhah, H.R., Sabherwal, R.: Mobile application security: role of perceived privacy as the predictor of security perceptions. Int. J. Inf. Manag. 52, 102063 (2020)

Title: Mobile Application Diffusion: An Exploration of Trust and Privacy Amongst Rural Enterprises in South Africa
Authors: Wellington Chakuzira
Marcia Mkansi
Publisher: Springer Nature Switzerland
Book: Information Systems
Print ISBN: 978-3-031-56480-2

Electronic ISBN: 978-3-031-56481-9

Copyright Year: 2024
DOI: https://doi.org/10.1007/978-3-031-56481-9_4

Springer Professional

Abstract

Please log in to get access to your license.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"

Premium Partner