Skip to main content
Top
Published in:
Cover of the book

2024 | OriginalPaper | Chapter

1. The Landscape of Digital Transformation and Leadership

Author : Masaki Matsunaga

Published in: Employee Uncertainty Over Digital Transformation

Publisher: Springer Nature Singapore

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This chapter presents an overview of the current monograph, which explores digital transformation and leadership with a particular focus on human elements interlaced within these dual processes. First, it emphasizes the exigency underpinning the research within the book; despite the wealth of literature on DX and leadership from strategic standpoints, there is a gap in understanding how DX affects the individuals involved and how leadership intervenes with such processes. Based on this problematization, the current chapter outlines the book’s aims and scope in terms of scrutinizing the intricate nature of DX from a human-centered perspective, theorizing about the role of leadership within the context of digital transformation, and bridging theory and practice through an interdisciplinary approach. This chapter then provides an overview of the subsequent chapters and identifies the readers who will benefit most from the book (scholars, postgraduate students including those in MBA programs, and business professionals interested in DX and leadership). It also provides reading strategies recommended based on readers’ backgrounds, interests, and objectives.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
Cyber Agent, a Tokyo-based Internet advertising company, has implemented an AI-driven automated advertisement content generator. This system synthesizes the company’s proprietary large-scale language model with OpenAI’s ChatGPT API to predict the effectiveness of advertising creatives. It transcends conventional demographic targeting, such as gender and age, by accommodating ad viewers’ specific attributes and conditions (e.g., “a young white-collar female commuting in the morning”). This system is capable of composing ad copies that are meticulously customized for diverse target segments, taking into account the product and the individuals depicted in the advertisement—imagine a banner ad for a quick breakfast product, customized to appeal to the on-the-go professional checking her smartphone on the way to the station. Moreover, the auto-generation feature accelerates the verification of diverse creative patterns and generates novel creatives that surpass the existing top-performing ones in effectiveness prediction. Such a degree of mass customization, coupled with unparalleled rapidity of quality assessment and refinement of sophisticated creative contents, is undoubtedly beyond human capacity (Tamaki, 2023).
 
2
I am a communication scholar by training, who has navigated a journey across the fields of leadership, management, and entrepreneurship at multiple institutes in my career. Concurrent with these academic pursuits, I don the hat as a freelance consultant specialized in organizational communication. Additionally, I used to work for two startups—one dedicated to the transformation of educational paradigms and the other to new business creation—and one NPO before I came to assume my current position at Globis.
 
Literature
go back to reference Afifi, T., & Afifi, W. (Eds.). (2009). Uncertainty, information management, and disclosure decisions: Theories and applications. Routledge. Afifi, T., & Afifi, W. (Eds.). (2009). Uncertainty, information management, and disclosure decisions: Theories and applications. Routledge.
go back to reference Afifi, W. A., & Matsunaga, M. (2008). Theories of uncertainty management. In L. Baxter & D. Braithewaite (Eds.), Engaging theories in interpersonal communication (1st ed., pp. 117–132). Sage. Afifi, W. A., & Matsunaga, M. (2008). Theories of uncertainty management. In L. Baxter & D. Braithewaite (Eds.), Engaging theories in interpersonal communication (1st ed., pp. 117–132). Sage.
go back to reference Bass, B. M., & Riggio, R. E. (2006). Transformational leadership. Psychology Press. Bass, B. M., & Riggio, R. E. (2006). Transformational leadership. Psychology Press.
go back to reference Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton. Brynjolfsson, E., & McAfee, A. (2014). The second machine age: Work, progress, and prosperity in a time of brilliant technologies. WW Norton.
go back to reference Easterby-Smith, M., Jaspersen, L. J., Thorpe, R., & Valizade, D. (2021). Management and business research. Sage. Easterby-Smith, M., Jaspersen, L. J., Thorpe, R., & Valizade, D. (2021). Management and business research. Sage.
go back to reference Frankiewicz, B., & Chamorro-Premuzic, T. (2020). Digital transformation is about talent, not technology. Harvard Business Review, 6(3), 1–6. Frankiewicz, B., & Chamorro-Premuzic, T. (2020). Digital transformation is about talent, not technology. Harvard Business Review, 6(3), 1–6.
go back to reference Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159–1197. https://doi.org/10.1111/joms.12639.CrossRef Hanelt, A., Bohnsack, R., Marz, D., & Antunes Marante, C. (2021). A systematic review of the literature on digital transformation: Insights and implications for strategy and organizational change. Journal of Management Studies, 58(5), 1159–1197. https://​doi.​org/​10.​1111/​joms.​12639.CrossRef
go back to reference Kim, M. S. (2002). Non-Western perspectives on human communication: Implications for theory and practice. Sage. Kim, M. S. (2002). Non-Western perspectives on human communication: Implications for theory and practice. Sage.
Metadata
Title
The Landscape of Digital Transformation and Leadership
Author
Masaki Matsunaga
Copyright Year
2024
Publisher
Springer Nature Singapore
DOI
https://doi.org/10.1007/978-981-99-8409-1_1

Premium Partner