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2024 | OriginalPaper | Buchkapitel

6. Extending Product Categories as a Potential for the Development of Paper Production Enterprises: A Case Study

verfasst von : Monika Konieczna, Beata Mrugalska

Erschienen in: Management, Innovation and Entrepreneurship in Challenging Global Times

Verlag: Springer International Publishing

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Abstract

Food business is expected to safely prepare, store, and display all the dishes they plan to sell to the public. Therefore, more and more diverse materials and articles are introduced for food contact. In order to control these practices, diverse European laws and domestic regulations were introduced in the last years. However, consumers do not always know all these regulations. It is more important for them to understand how their everyday choices can affect the environment. This paper presents the results of the survey referring to the use of biodegradable containers, dishes, cutlery, and straws. The aim of this study was to check if paper products have the potential to extend the brand in paper production enterprises. Therefore, the customer preferences of using paper, glass, wood and other compostable containers and dishes, even such as those produced from wheat bran or sugar cane, were investigated. The results of the investigation showed that the most of the respondents use paper containers, dishes and straws but they prefer wood cutlery.

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Metadaten
Titel
Extending Product Categories as a Potential for the Development of Paper Production Enterprises: A Case Study
verfasst von
Monika Konieczna
Beata Mrugalska
Copyright-Jahr
2024
DOI
https://doi.org/10.1007/978-3-031-47164-3_6

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