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2024 | OriginalPaper | Buchkapitel

How Information Quality Bridges the Link Between Food Safety Concerns and Purchase Intentions: A Conceptual Framework

verfasst von : Yeni Absah, Dessy Kurnia Sari, Ririn Tri Ratnasari

Erschienen in: AI in Business: Opportunities and Limitations

Verlag: Springer Nature Switzerland

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Abstract

This study aims to investigate the correlation between food safety and purchase intentions while also examining the mediating role of information quality. A quantitative approach will be utilized for this research. Descriptive and various statistical analyses, including Structural Equation Modeling (SEM) with Smart PLS, will be employed. The distribution of questionnaires will be organized and facilitated by enumerators. The sample will be selected using a purposive sampling approach. We hold the expectation that this study will yield the anticipated outcomes.

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Titel: How Information Quality Bridges the Link Between Food Safety Concerns and Purchase Intentions: A Conceptual Framework
verfasst von: Yeni Absah
Dessy Kurnia Sari
Ririn Tri Ratnasari
Verlag: Springer Nature Switzerland
Buch: AI in Business: Opportunities and Limitations
Print ISBN: 978-3-031-49543-4

Electronic ISBN: 978-3-031-49544-1

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-49544-1_17

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