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Erschienen in:
2013 | OriginalPaper | Buchkapitel
Luxury SMEs Networks
verfasst von : Gaetano Aiello, Raffaele Donvito, Silvia Ranfagni, Laura Grazzini
Erschienen in: Luxury Marketing
Verlag: Gabler Verlag
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As is known, the concept of luxury is characterised by a multidimensional structure of meanings particularly difficult to define (see Brioschi 2000 [14], Aiello & Donvito 2006 [3]; Wiedmann et al 2009 [100]). Nevertheless, common elements in the various theoretical positions can be found in the concepts of heritage also linked to a specific territory, exclusivity, uniqueness, high price and aesthetic value. In fact, luxury and luxury products are often the result of production processes that require artistic-craft skills and instruments that are difficult to replicate and strongly rooted in a specific area of origin.