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2013 | Buch

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Business Modelling in the Dynamic Digital Space

An Ecosystem Approach

verfasst von: Omar A. El Sawy, Francis Pereira

Verlag: Springer Berlin Heidelberg

Buchreihe : SpringerBriefs in Digital Spaces

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This Springer Briefs volume guides the reader in a comprehensive form to design new digital business models. The book provides strategic roadmaps for enterprises in the digital world, and a comprehensive framework to assess new business models. It aligns both, research and a practical perspective through real case study examples. Even extreme scenarios are employed to ensure that innovative approaches are being considered adequately.

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Inhaltsverzeichnis

Frontmatter

Chapter 1. Anticipating Game Changers for “Enterprise 2020” in a Digitally-Intensive World

Abstract

What will be the critical game changers for the enterprise in the year 2020 in a digitally-intensive world? How will that influence the types of digital business models that successful enterprises will want to adopt? And how can we through systematic modeling and better conceptualization help enterprises better navigate through the digital business model world of 2020, and design more effective digital business models for the enterprise, the business ecosystem, and society?

Omar A. El Sawy, Francis Pereira

Chapter 2. Digital Business Models: Review and Synthesis

Abstract

While technological disruptions are changing the competitive landscape, their full impact on business structures, processes, and innovativeness are less understood and vary significantly across companies in the same industry, and may ironically be similar for companies in different industries. A primary reason for such a seemingly “random process” is the lack of a generally accepted definition of the term “business model” within which to provide systematic analyses. In fact, multiple definitions of business models exist, which pose significant challenges for understanding essential components.

Omar A. El Sawy, Francis Pereira

Chapter 3. VISOR: A Unified Framework for Business Modeling in the Evolving Digital Space

Abstract

The scientific objectives of this project are to advance our theoretical understanding of the structure of business models for digital platforms by devising a unified framework that brings together multiple elements and underlying drivers. This will allow us to better understand current and future business models, and to help the creation and categorization of a business model repository that researchers can continuously contribute to over time. This will also facilitate analyzing, from a more theoretical approach, the effects of disruptions and game changers. Understanding the theoretical structure of digital business models will also enable us to map the likely evolution of business models for the future.

Omar A. El Sawy, Francis Pereira

Chapter 4. A View Through the VISOR Lens

Abstract

This chapter analyses three case studies of digital business models through the VISOR framework. We pick these companies as they are in relatively mature industries (athletic shoes, car rental, and healthcare) and articulate how they have changed their business models by taking advantage of digital platforms in an evolving environment. The VISOR framework helps to systematically examine and assess the many facets of those digital models allowing better analysis and an articulated unified framework that managers from different functional areas can discuss with a common language whether they are from marketing, operations, technology, or finance. In general, the three cases illustrate how these companies have been innovative and capitalized on new technological developments:

Omar A. El Sawy, Francis Pereira

Chapter 5. Using the VISOR Palette for Enterprise 2020: Scenarios and Configurations

Abstract

In this chapter, we utilize the VISOR palette to analyze enterprises in the same industries whose example case we analyzed in Chap. 4, but projected for 2020.

Omar A. El Sawy, Francis Pereira

Backmatter

Titel: Business Modelling in the Dynamic Digital Space
verfasst von: Omar A. El Sawy
Francis Pereira
Copyright-Jahr: 2013
Verlag: Springer Berlin Heidelberg
Electronic ISBN: 978-3-642-31765-1
Print ISBN: 978-3-642-31764-4
DOI: https://doi.org/10.1007/978-3-642-31765-1

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