1 Introduction
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How is social media defined in the IS literature?
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How has social media literature evolved from a multidisciplinary perspective?
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How have social media technologies, applications, practices, and research evolved over the past 20 years?
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Which social media issues and themes have already been examined in IS research?
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What are the major limitations of extant literature on social media?
2 Literature Search Method
2.1 Keywords Based Search and Analysis
2.2 Manual Search and Analysis
3 Citation and Text Analyses of Social Media Publications
3.1 Author Co-Citation Analysis (ACA)
3.2 Text Analysis of Words in Titles and Abstracts
Keywords | Topic Description |
---|---|
Twitter network/graphs, opinion mining, spam detection, drugs, adr (adverse reaction to drugs), emoticons, evolution, influenza, information diffusion, classification, big data, weibo | Twitter/μ blogging insights |
Facebook users (friends, adolescents, adults), depression, self-esteem, social relationship, intervention, alcohol, smoking, disease | Facebook as a medium for addressing emotional, social and health concerns |
Social media marketing, brand loyalty, purchase intention, TAM, motivation | Social Media Marketing |
Influencer, political party, politicians, citizens, article, scholar, news opinion, expression, e-cigarette, death, conflict, leader, celebrity | Social Media as an influencer |
Teaching, learning, lecturer, student, tool, school, use, practice, patient, hospital, physician, provider, health professional, reflection | Social Media for pedagogy and healthcare practice |
3.3 Topic Modeling
Words associated with topic | Topic label |
---|---|
language English linguistic languages corpus Arabic translation foreign speakers Thai feature Spanish multilingual German word lexical corpora utterances author target | Foreign Languages |
campaign change awareness climate campaigns environmental sustainability green public action lhds sma pros raise mass target engagement cons sustainable scripts | Sustainability Campaigns |
women gender men relationship romantic relationships female male females partners relational males Facebook partner jealousy behaviour maintenance response surveillance sexual | Human Relationships |
network graph user clustering nodes clusters algorithm cluster networks algorithms community link communities links method structure graphs degree similar distribution | Network Graph Analysis |
tool social potential development project challenges benefits process community resources communication effective opportunities experience case design practices develop work technology | Social Media Platform/tool for resource sharing and communication |
adolescents depression youth parents children symptoms adolescent cyber bullying depressive online sleep behaviour health teenagers teens girls peer bullying young years | Cyber bullying |
data urban traffic spatial city patterns areas human temporal mobility cities geographic spatiotemporal distribution regions location activity planning geo tagged transportation | Human Spatial Interaction |
sentiment analysis opinion tweet twitter negative positive sentiments mining classification polarity method neutral lexicon expressed reviews public express posts word | Sentiment Analysis of tweets |
countries cultural united states international south culture global country American national Korean European cultures India Africa African Korea local region | International Cultures |
Chinese weibo china suicide sina micro blog wechat quality air suicidal risk traditional values renren chinas micro blogging posts micro blogs postings pollution | Chinese Micro blogging |
social network networks online relationships user analysis structure ties interaction interactions strength connections friends individuals relationship influence people strong information | Social Network Analysis |
crisis disaster emergency information response event media management disasters public crises risk twitter earthquake awareness situational communication natural situation flood | Emergency/Crises Response |
body comparison eating image appearance behaviour women selfies comparison dissatisfaction girls religious self esteem concerns disordered weight selfie fitness percent posting | Self-Esteem |
game sport sports fans team players football teams fan athletes play league playing clubs gaming video gambling professional engagement activity | Issues Related to Sports and Games |
model perceived factors intention influence social behaviour user theory research significant effect survey structural usage trust attitude acceptance technology effects | Technology Acceptance Model |
face accessibility speech heritage disability disabilities intellectual robot disabled blind ism impaired email aphasia therapists nonverbal natural amendment accessible field | Speech Disability |
method proposed model data approach propose problem user feature algorithm information framework experiments performance experimental effectiveness existing approaches evaluate demonstrate | Research Methods and Algorithms |
movement media social political protest protests collective activists activism action role article mobilization occupy activist Arab spring event change street | Social and Political Activism |
community groups group communities members online virtual individuals participation identification membership interest shared active discussion interests Facebook interaction interactions form | Virtual Communities (e.g., twitter-mediated communities) |
teachers school skills literacy education schools teacher secondary student training educational computer digital pre service activities program level project elementary development | Social Media Impact on Teachers and Students |
stock market financial prediction sentiment price firms predict performance predictive forecasting returns prices firm movie forecast trading volume investors markets | Impact of twitter sentiments on firm (e.g., stocks) or movie (e.g., box office) performance |
research science articles academic researchers impact scientific review article scholarly published literature metrics journals scientists publications scholars journal authors sciences | Social Media Research Review and Impact of Scientific Articles |
conference surgery surgeons conferences meeting session journal surgical academic medicine meetings plastic association annual participant discussion total impressions medical increased | Social Media use among Urologists and Surgeons |
participant recruitment advertising Facebook method online research advertisements web traditional recruited survey recruiting ads cost targeted advertisement recruit women potential | Use of Social Media to recruit human subjects for research |
service customer customers quality satisfaction crm services firms management companies consumers response recovery reviews failure relationship product complaints airlines banking | Customer Relationship Management |
Saudi power energy Arabia centres centre utility utilities consumption oral grid water volunteer smart scenario heat region senators constituent gulf | Monitoring and Improving Energy Consumption |
social people networks information world order life present time virtual important work part make real internet share main tool communication | World-wide Information Sharing |
article digital practices identity media analysis discourse space con work power argue cultural spaces public drawing critical culture form argues | Multiple Perspectives on Value and/or purpose of Social Media |
privacy information user personal security concerns disclosure risks risk Facebook online private control settings concern social profile data trust sharing | Information Privacy & Security |
sns snss networking sites user social services usage activities site popular switching network motivations popularity personal addition result MySpace costs | Motivation for participation in and usage of social networking sites |
user recommendation interests profile system attributes systems interest preferences recommendations similarity personalized recommender items content friends information matching social similar | Recommender Systems |
news media journalists content television twitter audience stories articles journalism audiences traditional coverage event sources mainstream radio news outlets mass | Journalism on Social Media |
social media research framework model theoretical future theory literature development review conceptual process con proposed practical approach case key theories | Managing Organizational Use of Social Media |
drug adverse drugs health abuse event reporting pharmaceutical medical reactions effects adrs prescription patients safety online medication side fda patient | Adverse Drug Reactions or Side Effects |
mobile devices applications smart phones phone networking user application apps device access smart phones smart phone technologies services app internet physical digital | Social Networking and Internet Use on Mobile Devices |
model diffusion information models propagation spread behaviour rumour dynamics agent agents network evolution collective process patterns rumours modelling dynamic distribution | Information Diffusion Through Social Media |
Facebook user friends research site network number usage networking popular sites relationship time survey page active feature Facebooks activities examined | Motivation for and consequences of using Facebook |
library libraries music librarians services academic information digital un friending book un friended tool artists festival promote associations lis university books purpose | Librarians’ Perception and Acceptance of Social Media |
effects positive negative participant effect perceptions perceived behaviour influence reserved individuals experiment high attitudes response cognitive impact control exposure low | Experimental Study of Factors Influencing Behaviour |
purpose research qualitative interviews design methodology approach originality value data authors approach analysis conducted participant practical quantitative explore identified in depth behaviour organisations understanding | Career practitioners’ use of social media |
brand consumers brands consumer purchase engagement loyalty marketing ewom trust online customer relationships relationship influence customers word of mouth behaviour fan equity | Brand Loyalty, equity and Customer Lifetime Value |
student university college Facebook academic school undergraduate year survey perceptions class performance universities questionnaire faculty groups engagement semester educational part | Social Media (i.e., Facebook) in academia for learning, teaching, and collaboration |
adoption business innovation small businesses smes enterprises diffusion entrepreneurs adopt factors enterprise adopters adopted purpose performance early entrepreneurship barriers medium sized | Small Medium Enterprise (SME) innovation through Social Media |
social networking sites online site Facebook internet web popular network services MySpace current identity activities networks access people discussed purposes | Online Social Networking Sites and their benefits and risks |
communication communications informal interaction communicate conversation conversations messaging style messages talk electronic tool email formal instant medium face to face chat interpersonal | Social Media Communication |
event topics twitter topic detection time tweet detect temporal streams real time stream trending real information news system identify world detecting | Real-time event and topic detection on Twitter |
spam accounts osns detection malicious osn twitter spammers user feature detect bots networks attacks online fake large account urls detecting | Fake news, fake product reviews, and spamming on Twitter |
opinion public political debate leaders discourse discussion issue discussions debates online sphere views comments politics leadership conflict actors controversial society | Public opinions and socio political conflicts |
job linkedin applicant professional employer selection process recruitment employment profile organ donation snws candidates recruiters potential jobs information hiring employees | Employee recruitment through social networking sites |
data analysis information big techniques large processing mining analytics twitter tool sources collection source amount time analyzing generated framework researchers | Big Data Analytics using Social Media data |
learning student teaching educational education tool learners online classroom group collaborative teachers process technology environment elearning courses experience university interaction | Blending social media platforms with traditional classroom for learning and collaboration |
health public surveillance disease influenza data hpv outbreak vaccination vaccine flu cases twitter ebola outbreaks risk diseases control monitoring epidemic | Surveillance and monitoring of public health concerns through social media |
video videos YouTube content sharing contents cloud multimedia popularity viewer viewing internet streaming audio native peers popular servers fire load | Cloud computing challenges of sharing social media content |
web media online social blogs twitter content Facebook plat YouTube blog sites forums Google internet presence blogging popular tool LinkedIn | User generated content on social media and how it is used |
social media internet technology technologies communication digital information development years web impact recent world society generation online networks growth plat | Use of social media and digital technologies for information and communication |
cyber security intelligence crime law police attacks policing military attack terrorist enforcement terrorism potential criminal conflict groups safety propaganda threats | Social Media for monitoring extremism, cyber security and threats |
time number data high significant level activity average higher correlation significantly day frequency rate period increase compared measure measures impact | Correlating extent of social media use to behaviours |
affordances section interaction framing frames empowerment technology human structure organizing technological rhetorical meaning exploration lens affordance submission moves repair micro | (Socio technical) factors that affect technology (i.e., social media) use |
feature classification learning machine accuracy twitter data method approach training classifier tweet task performance model classifiers vector dataset techniques supervised | Machine Learning techniques to analyze tweets |
smoking tobacco cessation ecigarette health smokers ecigarettes electronic quit hookah cigarette cigarettes quitting flavors campaign background increased ecig commercial prevalence | Smoking related issues |
Facebook posts comments post page status likes updates engagement content number posted response comment posting feedback type popular shares share | (Member) engagement on Social Media (e.g., Facebook) |
location user locations geographical geographic local places geo tagged spatial place method city home distance check in time services geo social area foursquare | Determining spatiotemporal and geographical awareness using Social Media |
social research online con analysis important role understanding potential specific present suggest attention key types characteristics current literature content strategies | Research to understand effects of Social Media |
political participation engagement online civic offline activities Hong young Kong citizens survey relationship youth discussion engage participatory expression participate involvement | Political Participation |
content analysis posts method public identified related categories posted analyzed discussion themes objective period common total information postings key determine | Content Analysis of posts |
twitter tweet user messages hashtags micro blogging analysis retweet content popular million hashtag platform information collected tweeting followers service topics twitters | Analysis of microblogs |
search information semantic web content query engine tags retrieval document ontology knowledge concepts metadata relevant queries Google tagging terms entities | Information Search and Retrieval |
black racial youth harassment violence stem smn sexual race gang feminist soft ethnic rape gender culture examine smns racism antisocial | Racial and sexual harassment |
personality Facebook traits addiction behaviour predicted online self esteem psychological anxiety narcissism high related motives scale relationship reserved participant individuals extraversion | Personality characteristics and associated behaviours of social media users |
knowledge sharing management collaborative share exchange transfer factors tool creation work collaboration platform practice organizations shared information teams organizational technologies | Knowledge Sharing and Collaboration |
ethical policies online legal policy public article ethics law risks rules privacy guidelines practices human protection consent concerns cases challenges | Online ethical policies |
tourism travel hotel destination tourists travellers destinations tourist hospitality marketing industry hotels trip visitor online field experiences trips dmos tour | Tourism |
intervention group participant activity physical Facebook groups control mothers program interventions support women weight follow up background health method weeks baseline | Social media as a tool to institute interventions (e.g., promote physical activity) |
political election candidates politicians campaign twitter parties elections party communication presidential campaigns politics electoral citizens candidate campaigning voters analysis article | Political campaigns |
media social plat communication research potential survey impact activities usage public traditional role understand purposes influence platform relationship benefits engage | Understanding scholarship about social media |
emotional emotion emotions negative positive mood affective people happiness online anger fear psychological expression states individuals state expressions feelings expressed | Investigating emotional tones on social media |
organizations organizational employees work performance management organization internal firms workplace managers enterprise employee activities external chain workers adoption resource firm | Organizational opportunities and challenges from the use of social media |
death deceased memory coping memorial process grief past closure mourning gene brain grieving rituals injury historical family trauma families memories | Two separate themes: Funereal rituals and genetics |
health patients care cancer mental healthcare patient support health related information medical hospitals diabetes hospital disease professional treatment conditions clinical objective | Healthcare |
education student higher universities institutions university educational academic faculty research teaching members purposes usage private institution tool staff technologies lecturers | Social Media policies and use in higher education |
research data survey question method respondents usage tool questionnaire conducted analysis social answer collected sample purpose attitudes aim response determine | Empirical, survey research on the effects of social media |
information sources source sharing trust quality credibility share seeking dissemination people making shared exchange important providing channels find decision credible | Issues in information creation, sharing and dissemination |
people online support social young friends individuals family adults offline life experiences communication participant peoples relationships friendship group experience interactions | Social media for support and to maintain relationships |
images Instagram image photos visual photo flickr photographs content multimodal sharing multimedia shared posted tags popularity videos popular feature | Analysis of images and multimedia posted on social media (e.g., Flickr & Instagram) |
system user systems design social application web applications services software platform service networking architecture interface present proposed network prototype computing | Design of architectures and applications for web/social media applications |
museum sms visitor university school arts cultural art celebrities Indiana kelley millennial media reserved creative film history published runners event | Arts, Theatre, Films and Museums |
twitter followers accounts user influence number influential account popularity influencers identify top popular activity audience follower metrics ranking celebrities retweet | Social Media Influence/Popularity Analysis |
age years participant young internet adults gender survey demographic higher sample older significantly population states younger compared factors regression united | Research related to the impact of the use of Social Media by young adults |
food species risk safety restaurants forest ecosystem health public conservation restaurant yelp monitoring nutrition organic neighbourhood obesity genetic protected populations | Safety and risks associated with: a) food and b) conservation of ecosystem |
public government citizens local media policy governments agencies services citizen sector participation departments transparency egovernment private state accounts policies level | Transparency and openness in governance |
organizations communication public relations corporate stakeholders media strategies engagement crisis reputation organization companies stakeholder management csr analysis publics non profit reserved | Dialogic engagement strategies of organizations |
messages message content types persuasive audience response messaging appeals attribution effective authorship received favourable authors reception effectiveness contrast virality postings | Effectiveness of advertising messages |
profile pictures participant impression self presentation online user gender picture attractiveness status cues impressions management photos owners attractive identity male female | Understanding profile attractiveness and androcentrism in social media |
alcohol drinking references consumption alcohol related behaviour marijuana norms young content gambling adolescents substance risk displayed exposure behaviours health messages display | Adolescents’ behaviours related to their references to alcohol on social media |
professional medical nursing practice physicians online education professionalism clinical patient residents faculty patients medicine nurses care information health survey personal | Professional legal and ethical risks of the use of social media by residents and faculty in emergency medicine residency programs |
user content behaviour patterns social activity activities online types interaction analysis network feature profile share identify networks characteristics user generated active | Inferring behaviour from social media content |
factor scale measures validity measurement measure reliability dimensions item model items analysis instrument scales factors measuring test questionnaire exploratory version | Assessment and validation of measures for behaviours such as addiction and sexual health |
sexual hiv sex men msm risk testing participant prevention behaviour partners health youth online prep sexually gay interventions Latino homeless | Using social media to research risky sexual behaviours and their association with HIV |
social relationship capital satisfaction wellbeing self disclosure relationships positive online psychological life negative support perceived effects usage effect intensity positively outcomes | Factors (e.g., self-disclosure, social capital) affecting psychological wellbeing |
marketing companies media business social product products customers company market consumers industry strategies strategy sales customer firms businesses advertising consumer | Social media and digital marketing |
4 Analysis of Social Media Research from an IS Perspective
4.1 How is Social Media Defined in the IS Literature?
4.2 Evolution of Social Media Research in the IS Literature
4.3 Literature Synthesis
4.3.1 Social Media Use Behaviours and Consequences
4.3.2 Reviews and Recommendations on Social Media Sites
4.3.3 Social Media and Associated Organizational Impact
4.3.4 Social Media for Marketing
4.3.5 Social Media and Participation in Online Communities
4.3.6 Risks and Concerns with the Use of Social Media
4.3.7 Negative Stigma Attached to Social Media Use
4.3.8 Social Media and Value Creation
4.3.9 Role of Social Media During Critical/Extreme Events
4.3.10 Social Media for Help/Support
4.3.11 Public Bodies and Social Media Interaction
4.3.12 Traditional v/s Social Media
4.3.13 Testing Pre-Established Models
5 Discussion
Theories | Citations | Frequency |
---|---|---|
Social Exchange Theory | 6 | |
Network theory | 3 | |
Organization theory | 3 | |
Learning theory | 2 | |
Uses and gratifications theory | 2 | |
Elaboration likelihood model Theory | 2 | |
Rational choice theory | 2 | |
Attribution theory | 2 | |
Dual process theory | Baek et al. (2012); Tang et al. (2012) | 2 |
Social capital theory | 2 | |
Innovation diffusion Theory | 2 | |
IS success model | 2 | |
IS hedonic value | 2 | |
Social penetration theory | 2 | |
Social comparison theory | 2 | |
Theory of planned behaviour | 2 | |
Goal-setting Theory | 2 |
Citations | Research approach (with frequency) |
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Quantitative methods | |
Burtch et al. (2016); Goes et al. (2016); Susarla et al. (2016); Sung et al. (2016); Lundmark et al. (2016); Centeno et al. (2015); Lee et al. ( b); Greenwood and Gopal (2015); Hu et al. (2015); Kuan et al. (2015); Lu et al. (2015); Yan et al. (2015a, b); Chen et al. (2015); Qiu et al. (2015); Dewan and Ramaprasad (2014); Fogués et al. (2014); Goes et al. (2014); Shi et al. (2014); Yan and Tan (2014); Aggarwal and Singh (2013); Oh et al. (2013); Goh et al. (2013); Luo et al. (2013); Shi and Whinston (2013); Wei et al. (2013); Xu and Zhang (2013); Xie and Lee (2015); Aggarwal et al. (2012)(b); Butler and Wang (2012); Susarla et al. (2012); Tang et al. (2012); Cheng et al. (2011); Garg et al. (2011); Gray et al. (2011); Dellarocas et al. (2010); Wattal et al. (2010) | Analytical (42) |
Chung et al. (2017); Wakefield and Wakefield (2016); Xu et al. (2016); Zhao et al. (2016); Ali-Hassan et al. (2015); Cao et al. (2015); Chen and Sharma (2015); Kekolahti et al. (2015); Turel (2015); Gerlach et al. (2015); Krasnova et al. (2015); Kuegler et al. (2015); Matook et al. (2015a, b); Maier et al. (2015a ); Yu et al. (2015); Bharati et al. (2014); Chang et al. (2014); Ray et al. (2014); Wang et al. (2014); Xu et al. (2014); Porter et al. (2013); Rishika et al. (2013); Cheung et al. (2012); Turel and Serenko (2012); Bateman et al. (2011); Burgess et al. (2011); Shen et al. (2010) | Survey (33) |
Content analysis (13) | |
Web Crawling (9) | |
Laboratory experiment (5) | |
Simulation (4) | |
Natural experiment (2) | |
Gonzalez-Bailon et al. (2010) | Theoretical (1) |
Mettler and Winter (2016) | Design science approach (1) |
Qualitative methods | |
Case study (8) | |
Interviews (3) | |
Dong and Wu (2015) | Event study (1) |
Chiu and Huang (2015) | Survey (1) |
Kreps (2010) | Theoretical (1) |
Leonardi (2014) | Ethnographic research (1) |
Mixed methods | |
Analytical (6) | |
Conceptual (5) | |
Interviews (4) | |
Survey (4) | |
Content analysis (3) | |
Ethnographic research (2) | |
Stanko (2016) | Fuzzy set QCA (1) |
Krasnova et al. (2010) | Focus group (1) |
Chen et al. (2014) | Delphi method (1) |
Hildebrand et al. (2013) | Field study (1) |
Network | Frequency | Example citations |
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Facebook | 23 | |
Online Community | 16 | |
Twitter | 12 | |
Blogs | 9 | |
Youtube | 7 | |
UGC Platfroms | 5 | |
Myspace | 4 | |
Yahoo | 3 | |
2 | Baek et al. (2012); Kuan et al. (2015) | |
Communication services | 2 | |
2 | ||
Last.fm | 2 | |
Movielens | 2 | |
Newspapers | 2 | |
Social Bookmarking Systems | 2 | |
2 | ||
Wikipedia | 2 | |
2 |
5.1 Limitations and Future Research Directions
6 Conclusions
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Social media technologies are no longer perceived just as platforms for socialization and congregation, but are being acknowledged for their ability to encourage aggregation.
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In reviewing the 132 publications on social media and social networking, it was observed that most studies used social exchange theory, network theory and organization theory to support their studies.
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Facebook, online communities, and twitter are the three most popular networks targeted by publications in the field of social media research.
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Publications in 2011 were still reporting user-generated content as a new type of online content. However, the last six years have seen tremendous scholarly progression in discussing the many applications of social networking, highlighting the highs and lows associated with its use.
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Majority of the publications reviewed in this study are focussed on behavioural side of social media, reviews, and integration of social media for marketing and organizational purposes.
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Many publications in the year 2013 concentrated their efforts in investigating the very popular aspect of reviews and recommendations on social networks.
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Publications have become more focussed on studying social commerce across networking sites, particularly, Facebook, MySpace, YouTube and so on between 2015 and 2016.
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Publications have not shown much interest in support-seeking posts and negative stigma attached to social media use after the year 2015.
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Most studies unanimously acknowledge social media for its information sharing and information exchange capabilities, with a focussed group of studies recognizing its effectiveness during natural disasters and critical events.
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Almost all publications studying information sharing during natural disasters and critical events focus on Twitter data.
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Publications on administration and political contexts were particularly found in 2010 and 2016, with no interest expressed in these contexts between 2011 and 2015.