ABSTRACT
Persona is a technique being used by practicing designers in interaction design. Existing research presents the ways personas should/could be used, or report new efforts of making good use of the persona concept. Comparing to the primary idea of persona, this paper explores some manners with which practitioners actually utilize persona in their work, which has not been emphasized in-depth in current literatures. Our findings provide an initial step showing how practitioners in a creative way develop various usages of personas in practice. We believe this research not only expands the understanding of personas in design, but also gives insights about how practicing designers adapt and make design "tools" their own.
- Adlin, T. Ad Hoc or "Assumption" Personas. Retrieved Apr. 6, from http://www.adlininc.com/what_i_do/analysis_evaluation/2007/03/create_personas.phpGoogle Scholar
- Antle, A. N. 2006. Child-Persona: Fact or Fiction? In: Proceedings of DIS06: Designing Interactive Systems: Processes, Practices, Methods & Techniques. ACM Press, New York, pp. 22--30. Google ScholarDigital Library
- Blomquist, Å. & Arvola M. 2002. Personas in Action: Ethnography in an Interaction Design Team. In: Proceedings of CHI 2002, ACM Press, New York, pp. 197--200. Google ScholarDigital Library
- Cooper, A. 1999. The Inmates Are Running the Asylum, Indianapolis, Sams. Google ScholarDigital Library
- Cooper A., Reimann R., Cronin, D. 2007. About Face 3: The Essentials of Interaction Design. Indianapolis, Wiley. Google ScholarDigital Library
- Cooper A. 2003. The Origin of Personas. Retrieved June 12, 2008, from http://www.cooper.com/journal/2003/08/the_origin_of_personas.htmlGoogle Scholar
- Fried, J. 2007. Ask 37signals: Personas? Retrieved Feb. 19, 2007, from http://www.37signals.com/svn/posts/690-ask-37signals-personasGoogle Scholar
- Goodwin, K. 2001. Perfecting Your Personas. Retrieved Oct. 24, 2007, from http://www.cooper.com/journal/2001/08/perfecting_your_personas.htmlGoogle Scholar
- Hinton, A. 2007. Personas: Less Method, More Mindset. Retrieved Feb. 4, 2008, from http://www.inkblurt.com/2007/04/20/personas-less-method-more-mindset/Google Scholar
- Hinton, A. 2008. Personas and the Role of Design Documentation. Retrieved Mar. 12, 2008, from http://www.boxesandarrows.com/view/personas-and-theGoogle Scholar
- Hourihan, M. 2002. Taking the "You" Out of User: My Experience Using Personas. Retrieved Jan. 27, 2008, from http://www.boxesandarrows.com/view/taking_the_you_out_of_user_my_experience_using_personasGoogle Scholar
- Imagine Cup 2008. Interface Design Competition. Retrieved Nov. 13 2007, from http://imaginecup.com/Competition/mycompetitionportal.aspx?competitionId=18Google Scholar
- The Interaction Design Association (IXDA) online community. 2007. Retrieved Nov. 19, 2007, from http://gamma.ixda.org/discuss.php?post=22531Google Scholar
- McGinn, J.& Kotamraju N. 2008. Data-Driven Persona Development. Proceedings of CHI2008, ACM Press, New York, 1521--1524. Google ScholarDigital Library
- Mulder, S. & Yaar, Z. 2007. The User is Always Right: A Practical Guide to Creating and Using Personas for the Web. Berkely: The New Riders. Google ScholarDigital Library
- Norman, D. 2004. Ad-Hoc Personas & Empathetic Focus. Retrieved Feb. 9, 2008, from http://www.jnd.org/dn.mss/personas_empath.htmlGoogle Scholar
- Olsen, G. 2004. Making Personas More Powerful: Details to Drive Strategic and Tactical Design. Retrieved Nov. 3. 2007, from http://www.boxesandarrows.com/view/making_personas_more_powerful_details_to_drive_strategic_and_tactical_designGoogle Scholar
- Perfetti, C. 2007. Goal-Directed Design: An Interview with Kim Goodwin. Retrieved Jan. 29, 2008, from http://www.uie.com/articles/goal_directed_design/Google Scholar
- Porter, J. 2008. Personas and the Advantage of Designing for Yourself. Retrieved Feb. 3, 2008, from http://bokardo.com/archives/personas-and-the-advantage-of-designing-for-yourself/Google Scholar
- Pruitt, J. & Adlin, T. 2006. The Persona Lifecycle. San Francisco: Morgan Kaufmann.Google Scholar
- Pruitt, J. & Grudin J. 2003. Personas: Practice and Theory. Proceedings of the 2003 Conference on Designing for User Experience, ACM Press, New York. Google ScholarDigital Library
- Saffer, D. 2005. Persona Non Grata. Retrieved Nov. 7 2007, from:http://www.adaptivepath.com/ideas/essays/archives/000524.phpGoogle Scholar
Index Terms
- Personas: from theory to practices
Recommendations
Personas and decision making in the design process: an ethnographic case study
CHI '12: Proceedings of the SIGCHI Conference on Human Factors in Computing SystemsPersonas have become a well-lauded method to aid designers in keeping the needs of the intended user population at the forefront of the design process. However, few studies have ethnographically observed design teams that use personas, and fewer studies ...
Designing with Only Four People in Mind? --- A Case Study of Using Personas to Redesign a Work-Integrated Learning Support System
INTERACT '09: Proceedings of the 12th IFIP TC 13 International Conference on Human-Computer Interaction: Part IIIn this paper we describe and reflect on the use of personas to redesign the 3rd prototype of APOSDLE --- a system to support informal learning and knowledge transfer in the workplace. Based on the results of a formative evaluation of the 2nd prototype ...
User-centered design, activity-centered design, and goal-directed design: a review of three methods for designing web applications
SIGDOC '09: Proceedings of the 27th ACM international conference on Design of communicationWhen conducting research with users in order to design web applications, the practitioner has a variety of methods from which to choose. This paper examines three such methods'User-Centered Design (UCD), Goal-Directed Design (GDD), and Activity-Centered ...
Comments