Market Entry Strategies: Internationalization Theories, Concepts and Cases

Mario Glowik

Published by De Gruyter Oldenbourg 2020

Market Entry Strategies

Internationalization Theories, Concepts and Cases

Mario Glowik

https://doi.org/10.1515/9783110653113

Overview
Contents

About this book

This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

Profound explanation of most important internationalization theories

All relevant market entry strategies explained and viewed in light of their advantages and potential drawbacks

Theories and concepts are combined with real-life firm cases

Author / Editor information

Mario Glowik, Berlin School of Economics and Law, Germany

Topics

Frontmatter Publicly Available Download PDF	I
Introduction Publicly Available Download PDF	V
Contents Publicly Available Download PDF	VII
1. How to Combine Theory and Business Practice? Requires Authentication Unlicensed Licensed Download PDF	1
2. Internationalization Theories Requires Authentication Unlicensed Licensed Download PDF	9
3. Market Entry Strategies Requires Authentication Unlicensed Licensed Download PDF	65
4. Case Studies Requires Authentication Unlicensed Licensed Download PDF	97
Index Requires Authentication Unlicensed Licensed Download PDF	169

(Deutsch)

Language: English
Publisher: De Gruyter Oldenbourg
Edition: 3rd completely revised and updated Edition
Audience: International business programmes on bachelor, master and MBA level and business executives
Pages
- Front matter: 8
- Main content: 171
Illustrations
- Coloured Illustrations: 56
- Tables: 26
Keywords: Product Life-Cycle Theory; Location Theories; EPRG Model; Uppsala Model of Internationalization; Market Entry Strategies

eBook

Published: September 21, 2020
ISBN: 9783110653113

Paperback

Published: September 21, 2020
ISBN: 9783110650679