nach oben

Erschienen in:

2024 | OriginalPaper | Buchkapitel

Linking Brand Awareness, Influencers, and Impulse Buying Via SOR Theory: A Conceptual Paper

verfasst von : Pee Ven Chan, Chee Hoo Wong, Visal Moosa, Syed Far Abid Hossain

Erschienen in: Islamic Finance

Verlag: Springer Nature Switzerland

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

There is diverse and fragmented research from various disciplines combined with a need for more theoretical and conceptual integration regarding brands, influencers, and impulse buying. While impulse buying is related to sustainable consumption, few have delved into the influencer as a mediator between brands and impulse buying. The central question of this research is to investigate whether the influence of brand awareness and social media influencers have effects on impulsive buying behavior using Stimulus-Organism-Response (SOR) theory. Using concurrent mixed methods with quantitative and qualitative simoutenously, it aims to determine whether brand awareness, influencer and impulse buying are connected.

It is hoped that it will identify new relationships or add to existing knowledge that will further enhance the theory. Tracing how consumers behave, impulse buying will help marketers, influencers, and consumers better understand and provide a more sustainable consumer experience. Furthermore, this research will assist researchers to understand that Millennials aged between 27 and 42 consumption that formed the biggest group of insolvency in Malaysia.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Sukuk Blockchain: An Innovation—Opportunities and Challenges

Nächstes Kapitel Bibliometric Analysis of Internal Audit Quality of Public Sector Organizations

31 Millennials Spending Habits and Income Statistics to Know (2023). https://youngandtheinvested.com/millennial-spending-habits/. Accessed 2023/04/27

Alemu M, Zewdie S (2021) Consumers impulse buying behaviours’ systematic literature review. Int J Manage Account Econ 8(10):756–781

Amad M, Marwat A, Adnan A (2022) Advertisement creativity impact on the purchase intentions with mediation role of flow experience and brand awareness. Abasyn Univ J Soc Sci 15(2):199–207

Azzari V, Pelissari A (2020) Does brand awareness influences purchase intention? The mediation role of brand equity dimensions. Braz Bus Rev (Portuguese Edition) 17(6):669–685CrossRef

Baubonytė (2022) Sederevičiūtė-Pačiauskienė: improvement in customer experience through the creation of virtual brand communities. Trziste/Market 34(1):93–108

Bergkvist L, Taylor CR (2022) Reviving and improving brand awareness as a construct in advertising research. J Advert 51(3):294–307CrossRef

Cabeza-Ramírez LJ, Fuentes-García FJ, Cano-Vicente MC, González-Mohino M (2022) How generation X and millennials perceive influencers’ recommendations: perceived trustworthiness, product involvement, and perceived risk. J Theor Appl Electron Commerce Res 17(4):1431–1449CrossRef

Chen L (2022) Social media influencers and followers: theorization of trans-parasocial relation and explication of its implication for influencer advertising. J Advert 51(1):4–21

Chen T-Y, Yeh T-L, Lo W-C (2017) Impacts on online impulse purchase through perceived cognition. J Int Consum Mark 29(5):319–330CrossRef

Chen C-Y, Huarng K-H, González VI (2022) How creative cute characters affect purchase intention. J Bus Res 142:211–220CrossRef

Childers C, Boatwright B (2021) Do digital natives recognize digital influence? Generational differences and understanding social media influencers. J Curr Iss Res Advert 42(4):425–442CrossRef

Chiu W, Oh G (2022) Cho, H: impact of COVID-19 on consumers’ impulse buying behavior of fitness products: a moderated mediation model. J Consum Behav 21(2):245–258CrossRef

Cornwell TB, Humphreys MS, Kwon Y (2023) Shared brand equity. J Advert 52(3):311–329CrossRef

Department of Statistics homepage (2022). https://www.dosm.gov.my/portal-main/release-content/current-population-estimates-malaysia-2022. Accessed 2022/07/23

Eberle L, da Cruz LH, Milan GS (2021) Purchase intention of SUV category automobiles: determinant factors from the customer perspective. Braz Bus Rev (Portuguese Edition) 18(4):397–414

Fetais AH, Algharabat RS, Aljafari A, Rana NP (2023) Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands. Inf Syst Front 25(2):795–817

Freberg K, Graham K, McGaughey K, Freberg LA (2011) Who are the social media influencers? A study of public perceptions of personality. Public Relat Rev 37(1):90–92CrossRef

Gao H, Chen X, Gao H, Yu B (2022) Understanding Chinese consumers’ livestreaming impulsive buying: an stimulus-organism-response perspective and the mediating role of emotions and Zhong Yong tendency. Front Psychol 14:1138831CrossRef

Ho SY, Lim KH (2018) Nudging moods to induce unplanned purchases in imperfect mobile personalisation contexts. MIS Q 42(3):757–778CrossRef

Hui-Yi C (2021) The effect of fast fashion brand awareness on purchase intention: a study of fashion clothing. Int J Org Innov 14(2):40–52

Imperial College London homepage (2023). https://www.imperial.ac.uk/education-research/evaluation/tools-and-resources-for-evaluation/interviews/interview-protocol-design/. Accessed 2023/06/18

Jacob J (2022) Stimulus-organism-response reconsidered: an evolutionary step in modelling (consumer) behavior. J Consum Psychol 12(1):51–57CrossRef

Kanwar A, Huang Y-C (2022) Exploring the impact of social media influencers on customers’ purchase intention: a sequential mediation model in Taiwan context. Entrepreneur Bus Econ Rev 10(3):123–141CrossRef

Kurt S, Kardiyen F, Bakit MA (2022) Determinants of impulsive buying behaviour and a model proposal. Int J Manage Econ Bus 18(3):875–894

Liselot H, Steffi DJ, Marijke DV (2020) The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers. Int J Advert 40(3):327–375

Lucy LG, Caren BG (2015) Editor’s comment: so, what is conceptual paper? Group Org Manage 40(2):127–130CrossRef

MacKinnon D (2008) Introduction to statistical mediation analysis, 1st edn. Taylor and Francis, New York

Malaysia Department of Insolvency (Jabatan Insolvency Malaysia) (2023). https://www.mdi.gov.my/index.php/ms/perundangan/statistik/75-kebankrapan/1983-statistik-kebankrapan-2022. Accessed 2023/06/18

Nadja E, Nils SB (2019) Social media influencers in strategic communication: a conceptual framework for strategic social media influencer communication. Int J Strateg Commun 13(4):261–277CrossRef

Pew Research Center Defining generations (2023) Where Millennials end and Generation Z begins homepage. https://www.google.com/search?q=Defining+generations%3A+Where+Millennials+end+and+Generation+Z+begins&rlz=1C1ONGR_enMY1042MY1042&oq=Defining+generations%3A+Where+Millennials+end+and+Generation+Z+begins&aqs=chrome..69i57j69i59.849566j0j15&sourceid=chrome&ie=UTF-8. Assessed 2023/06/22

Puji I, Rahayu GS, Obsatar S (2020) Micro influencers marketing and brand image to purchase intention of cosmetic products Focallure. Syst Rev Pharm 11(1):601–605

Ranjit K (2019) Research methodology. A step-by-step guide, 5th edn. Sage, London

Redine A, Deshpande S, Jebarajakirthy C, Surachartkumtonkun J (2023) Impulse buying: a systematic literature review and future research directions. Int J Consum Stud 47(1):3–41CrossRef

Samuli L, Islam AKMN, Ali F, Amandeep D (2020) Unusual purchasing behaviour during the early stages of the Covid-19 pandemic: the stimulus-organism-response approach. J Retail Consum Serv 57:102224CrossRef

Sara R, Colin C (2021) Navigating the future of influencer Ad: consolidating what is known and identifying new research directions. J Advert 50(5):505–509CrossRef

Teoh CW, Khor KC, Wider W (2022) Factors influencing consumers’ purchase intention towards green home appliances. Front Psychol 13:927327

Trend (2023) Millennials and Gen Z reshaping asset management industry. The Edge Markets. https://theedgemalaysia.com/article/trend-millennials-and-gen-z-reshaping-asset-management-industry. Accessed 2023/03/09

Understanding The Anxieties and Desires of Malaysian Study 2012 homepage (2023). https://iyres.gov.my/images/penerbitan/Understanding%20The%20Anxieties%20&%20Desires%20of%20Malaysia%20Youth.pdf, last accessed 2023/06/18

Upendra KM, Mishra P (2012) What is a brand? A perspective on brand meaning. Eur J Bus Manage 4(3):122–133

Vasudevan A, Ping TP, Wider W (2022) Online grocery shopping behavior among consumers in Singapore. Int J Manage Sustain 11(1):58–69

Venus SJ, Aziz M, Enri R (2019) Instafamous and social media influencer marketing. Mark Intell Plan 37(5):567–579CrossRef

Visar R, Granit B (2021) The impact of social media activities on raising brand awareness during the Covid-19 pandemic: the case of fashion industry in Kosovo. J Contemporary Manage Issues 26(2):295–310

Waltenrath A, Brenner C, Hinz O (2022) Some interactions are more equal than others: the effect of influencer endorsements in social media brand posts on engagement and online store performance. J Interact Mark 57(4):541–560CrossRef

Wills TA, Knight R (2015) Adolescent health and health behaviors. Int Encyclopedia Soc Behav Sci 1:121–271CrossRef

Yamane T (1967) Statistics, an introductory analysis, 2nd edn. Harper and Row, New York

Ye G, Liselot H, Steffi DJ, Marijke DV (2021) The value of influencer marketing for business: a bibliometric analysis and managerial implications. J Advert 50(2):160–178CrossRef

Yongzhong Y, Khan Z, Yu Z (2020) The influence of social media marketing on apparel brands’ customers’ satisfaction: the mediation of perceived value. Asian Acad Manage J 25(2):167–188

Yuan X, Xie Y, Li S, Shen Y (2022) When souvenirs meet online shopping – the effect of food souvenir types on online sales. Int J Tour Res 24(1):58–70CrossRef

Zhang M, Shi G (2022) Consumers’ impulsive buying behaviour in online shopping based on the influence of social presence. Comput Intell Neurosci Special Issue 1–8

Zhao Y, Li Y, Wang N, Zhou R, Luo X (2022) A meta-analysis of online impulsive buying and the moderating effect of economic development level. Inf Syst Front 24(5):1667–1688CrossRef

Titel: Linking Brand Awareness, Influencers, and Impulse Buying Via SOR Theory: A Conceptual Paper
verfasst von: Pee Ven Chan
Chee Hoo Wong
Visal Moosa
Syed Far Abid Hossain
Verlag: Springer Nature Switzerland
Buch: Islamic Finance
Print ISBN: 978-3-031-48769-9

Electronic ISBN: 978-3-031-48770-5

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-48770-5_23