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Erschienen in:
2024 | OriginalPaper | Buchkapitel
15. Mon Chéri: A Friendly Work Environment that Makes Everyone Feel at Home
verfasst von : Elona Garo, Vasilika Kume
Erschienen in: Management, Innovation and Entrepreneurship in Challenging Global Times
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Abstract
This case study depicts the growth of the company Mon Chéri, which began as a small coffee shop and has since grown into a profitable coffee chain. The case will begin with a brief overview of the company, the business climate, and the competitiveness of the industry. The company model will then be examined, along with its benefits and drawbacks, and strategic choices for future development will be discussed. The goal of this case is to look at Mon Chéri’s plans and efforts to grow and expand its business, with an emphasis on customer experience and a flexible market position. Finally, the example proposes Mon Chéri’s future development in order to meet the demands of today’s challenging world.