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2021 | OriginalPaper | Buchkapitel

Package-Free Returns: A Trend in Green Ecommerce

verfasst von : Yangchun Li, Changyuan Feng, Huaming Liu

Erschienen in: Advances in Digital Marketing and eCommerce

Verlag: Springer International Publishing

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Abstract

Ecommerce packaging is a threat to ecological environment. Package-free return modes could be an implementable measure to reduce ecommerce packaging and create green value for the planet. Basically, online consumers can directly return online purchases in store without packaging them. This article introduces a package-free return mode and illustrates the value of offering the return service. By reviewing and comparing with relevant literature, this article reveals that package-free returns are an interesting research topic and merits further research.

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Vorheriges Kapitel Yes, You Make Me Confused and Skeptic: Exploring Green Confusion and Green Advertisements Skepticism on Social Media

Regarding the package-free return process of the company Happy Returns, please see: https://retailers.happyreturns.com/resource/reduce-your-cardboard-footprint.

The relevant studies and references will be presented in the conference.

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Bernon, M., Cullen, J., Gorst, J.: Online retail returns management: integration within an omni-channel distribution context. Int. J. Phys. Distrib. Logistics Manage. 46(6/7), 584–605 (2016)CrossRef

Bimschleger, C., Patel, K., Leddy, M.: Bringing it back: retailers need a synchronized reverse logistics strategy (2019). https://www2.deloitte.com/content/dam/Deloitte/us/Documents/process-and-operations/us-bringing-it-back.pdf

Bloomberg: China’s online shopping addiction is killing its green packaging drive (2020). https://indianexpress.com/article/world/chinas-online-shopping-addiction-is-killing-its-green-packaging-drive-7113137/#:~:text=China’s online shopping addiction is killing its green, the waste produced by Japan in a year

Chueamuangphan, K., Kashyap, P., Visvanathan, C.: Packaging waste from E-commerce: consumers’ awareness and concern. In: Sustainable Waste Management: Policies and Case Studies, pp. 27–41. Singapore. Springer (2020)

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Hartmann, P., Apaolaza-Ibáñez, V.: Consumer attitude and purchase intention toward green energy brands: the roles of psychological benefits and environmental concern. J. Bus. Res. 65(9), 1254–1263 (2012)CrossRef

Hjort, K., Hellström, D., Karlsson, S., Oghazi, P.: Typology of practices for managing consumer returns in internet retailing. Int. J. Phys. Distrib. Logistics Manage. 49(7), 767–790 (2019)CrossRef

Mui, W.: Reducing greenhouse gas emissions through consolidated returns shipments: a retail study. Yorke Engineering LLC (2018)

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Nagl, K.: New service at Somerset Collection takes hassle out of online returns (2018). https://happyreturns.com/press/new-service-at-somerset-collection-takes-hassle-out-of-online-returns

Narvar: Narvar study shows ecommerce returns experience now critical to shopping journey, driven by millennials and affluent shoppers (2017). https://www.prnewswire.com/news-releases/narvar-study-shows-ecommerce-returns-experience-now-critical-to-shopping-journey-driven-by-millennials-and-affluent-shoppers-300469259.html

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Radhi, M., Zhang, G.: Pricing policies for a dual-channel retailer with cross-channel returns. Comput. Ind. Eng. 119, 63–75 (2018)CrossRef

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Walk-Morris, T.: Amazon expands its free return policy (2019). https://www.retaildive.com/news/amazon-expands-its-free-return-policy/569414/

Wassel, B.: Study: why the best return processes start on the product detail page (2019). https://retailtouchpoints.com/topics/digital-commerce/study-why-the-best-return-processes-start-on-the-product-detail-page

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Titel: Package-Free Returns: A Trend in Green Ecommerce
verfasst von: Yangchun Li
Changyuan Feng
Huaming Liu
Verlag: Springer International Publishing
Buch: Advances in Digital Marketing and eCommerce
Print ISBN: 978-3-030-76519-4

Electronic ISBN: 978-3-030-76520-0

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-76520-0_34

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