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2022 | OriginalPaper | Buchkapitel

Partial Least Squares Structural Equation Modeling

verfasst von : Marko Sarstedt, Christian M. Ringle, Joseph F. Hair

Erschienen in: Handbook of Market Research

Verlag: Springer International Publishing

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Abstract

Partial least squares structural equation modeling (PLS-SEM) has become a popular method for estimating path models with latent variables and their relationships. A common goal of PLS-SEM analyses is to identify key success factors and sources of competitive advantage for important target constructs such as customer satisfaction, customer loyalty, behavioral intentions, and user behavior. Building on an introduction of the fundamentals of measurement and structural theory, this chapter explains how to specify and estimate path models using PLS-SEM. Complementing the introduction of the PLS-SEM method and the description of how to evaluate analysis results, the chapter also offers an overview of complementary analytical techniques. A PLS-SEM application of the widely recognized corporate reputation model illustrates the method.

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Metadaten
Titel
Partial Least Squares Structural Equation Modeling
verfasst von
Marko Sarstedt
Christian M. Ringle
Joseph F. Hair
Copyright-Jahr
2022
DOI
https://doi.org/10.1007/978-3-319-57413-4_15