1981 | OriginalPaper | Buchkapitel
Plan Approval
verfasst von : J. R. Bureau
Erschienen in: Brand Management
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
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The product or brand manager system of marketing planning and control came into existence in industry primarily as a result of the realisation that the maximisation of potential revenue and profits for each product was not going to be achieved until one individual within the organisation was delegated planning and controlling responsibility for each individual product, brand or market category.