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Research on Islamic Business Concepts

Proceedings of the 12th Global Islamic Marketing Conference, December 2021

herausgegeben von: Veland Ramadani, Baker Ahmad Alserhan, Leo Paul Dana, Jusuf Zeqiri, Hasan Terzi, Mehmet Bayirli

Verlag: Springer International Publishing

Buchreihe : Springer Proceedings in Business and Economics

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.

Inhaltsverzeichnis

Frontmatter

History of Islamic Marketing Literature and Research: A Bibliometric Analysis

Abstract

There is an obvious and increasing interest in Muslims as a market and the successful methods of marketing to them. This is testified to by the wide range of activities surrounding the topic, including the publications of dedicated journals and books, journal articles, conferences, and college and training courses. In just the last 12 years, since 2008, there have been several books and several well-attended academic and practitioner conferences across the world. Universities are also beginning to answer this demand from both students and industry with the provision of courses (e.g. Monash University, Malaysia; American University in Sharjah; The University of Jordan; and several other universities in the Arab and Islamic Worlds) to teach both the skills and techniques necessary to reach this market successfully. Given that the market is both diverse and geographically disparate, but of interest to both Muslim and non-Muslim marketers and businesses, a comprehensive introduction to the culture that binds Muslims worldwide is essential in order to effectively communicate with the intended audience/consumers of the products and services being targeted. In this study, bibliometric analysis is employed and the Web of Science database is searched for “Islamic marketing” term between 2010 and 2022. It is important to note that sources outside of WOS were not used in the analysis, and this represents a cavity that should be addressed in future research.

Mehmet Bayirli, Baker Alserhan, Veland Ramadani

Green Marketing Mix Strategy and Fast-Moving Consumer Goods Purchase Behaviour During COVID-19 Pandemic: Experiences from Malaysia

Abstract

The preservation of a sustainable environment has become a global movement to fight pollution and degradation of environment. Green marketers should perform continuous analysis, which is necessary in sustainable consumption pattern and green purchasing options to promote and maintain their competitive advantage. However, the relevance of green marketing mix strategy on fast-moving consumer goods purchase has yet to be further understood during COVID-19 pandemic. Thus, the objective of the study is to examine the relationship between green marketing mix, satisfaction, word-of-mouth, consumer attitudes, and green purchase behaviour of fast-moving consumer goods (FMCG). An online survey was done on 198 samples amongst students located in a public university during the COVID-19 pandemic. The results showed that price and satisfaction are significantly related to green purchase behaviour. This implies that managers should seek to sell green FMCG goods at the reasonable price while preserving consumers’ satisfaction so as to encourage consumers to purchase green FMCG goods. Future research may employ the model in other settings or comparing the findings in post-COVID situations.

Khoo Shen Ling, Siti Haslina Md. Harizan

Behavioral Economics for Sustainability with Focus on UAE

Abstract

Behavioral economics is a fairly new field that considers psychology, decision-making, judgment, and economics to build a more precise level of understanding of the behavior of human beings. On the other side, sustainability is being able to bring balance across the environment, economy, and equity. Furthermore, sustainable development is a development that works toward meeting the requirements of the current generation without compromising the capability of upcoming generations to meet their requirements. This chapter initially overviews the behavioral economics literature. Then, the history of sustainable reporting, the behavioral approach to sustainability, and the protection methods toward the environment are addressed. The remaining part of the chapter focuses on the UAE’s vision of sustainable development by stressing the country’s current status with regard to Sustainable Development Goals (SDGs) and important lessons learned for the UAE and the private sector. Finally, some of the key challenges faced by the private sector as well as the future of sustainable development in the UAE are identified and discussed.

Sareh Rotabi, Shenaj Hadzimustafa

The Impact of Attitude and Subjective Norms on Customers Behavior Toward Islamic Banking: Evidence from Palestine

Abstract

The main point of this study is to investigate issues in regards to Palestinians’ decisions and inclinations toward Islamic financing, and assess their present and potential impact on their decision to adopt an Islamic banking system. This study intends to investigate consumers’ behavior toward Islamic banks, and investigates the most important factors influencing the adoption decision, and models the consumer behavior process toward Islamic banks depending on the theory of reasoned action and the theory of planned behavior and its two main variables: attitudes (A) and subjective norms. A sample of 400 respondents has been selected for this research using one-stage stratified sampling technique in which the population is divided into two discrete groups: Islamic banking customers and non-customers. Statistical techniques, such as frequencies, simple linear regression, logistic regression, and other related statistical analysis techniques have been applied. Behavioral intention to adopt Islamic mode of banking was found to be primarily driven by attitudes (A) toward Islamic banking. Subjective norms (SN) was found to have minimal effects on the intention to adopt Islamic banking.

Abdelrahman H. Ahmed

The Impact of Brand Personality on Female Purchasing Behavior in the Cosmetic Industry in Jordan

Abstract

The purpose of this study is to examine the influence of brand personality on female purchasing behavior in the cosmetic industry in Amman, Jordan. The study used the five dimensional scale developed by Aaker to test Brand Personality as the independent variable; “sincerity, excitement, competence, sophistication and ruggedness”, the dependent variable is the female purchasing behavior, and the mediating variable in this study is brand associations. This study used a quantitative method to collect and analyze data, a primary research was conducted collecting valid data of 443 responses. The study results concluded that brand personality had a strong influence on brand associations, and brand association had a significant positive effect on female purchasing behavior, brand association also has a significant positive effect mediating the relationship between brand personality and the female purchasing behavior.

Fida Amin Zakzouk, Alaeddin Ahmad

Islamic Fintech Landscape

Abstract

The Islamic finance industry holds a lot of promise, with assets expected to achieve $3.9 trillion by 2023 according to Thomson Reuters. Regardless, the Islamic financial services industry has shown remarkable growth in recent decades, with reported growth rates of 15–20% per annum. This level of growth is expected to continue for the coming years and by far exceeds the anticipated rate of growth in conventional finance. And due to the rapid growth of Fintechs and the way these companies (either startups or internet giants entering the financial services era) are reshaping financial services, the time has come to define Fintech as a banking evolution. Interest in Fintech areas such as blockchain, cryptocurrencies, crowdfunding, and rob-advice is growing fast, and with it interest in Fintech’s impact on Islamic financial services. This article introduces a historical view of Fintech and discusses the ecosystem of the Islamic Fintech sector. We will then discuss various Islamic Fintech business models and investment types. Therefore, this paper reviews the current state of research in Islamic Fintech that deals with these novel and innovative business functions. Moreover, it provides an outlook on potential future research directions.

El Mehdi Kail

Effects of Country-of-Assembly Image on Purchase Intention: The Case of Algerian Renault Symbol Car

Abstract

The aim of this study is the test the impact of assembly country image on purchase decisions. Data were collected by a questionnaire from consumers. A total of 300 questionnaires were distributed to consumers. Country-of- assembly Image, the dependent variable, was measured using (Martin and Eroglu (Journal of Business Research 28:191–210, 1993; and Nagashima, Journal of Marketing 34:68–74, 1970) scale; purchase intention, the Independent Variable was measured using (Azjen in The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya—Indonesia, MCSER Publishing, Rome, Italy, 2015) scale; Structural Equation Modeling by using AMOS and SPSS programs was used to test the hypotheses. The results indicated that the effect Assembly country image is significant and direct on consumer purchase intentions in the case of renault symbol car.

Marsel Fatima, Hamdani Nadjat

Gender, Institutions, and Entrepreneurship: Evidence from Jordanian Women in the Tourism Sector

Abstract

Supporting female entrepreneurship is important in the context of developing countries where the participation of women in the formal sector has historically been limited. In this paper, we explore the perceptions of female entrepreneurs in the Jordanian tourism sector regarding how gendered formal and informal sector institutions impact their ventures as well as the sources of self-actualization derived from their role as entrepreneurs. Using a qualitative approach, we find that (a) female entrepreneurs in Jordan’s tourism industry face numerous challenges that are primarily gender-related and (b) their entrepreneurial achievement is fueled by several external and internal success factors, which are related to aspects of life as women in Jordan. Further, we find that women entrepreneurs in the Jordanian tourism achieve self-actualization from not only economic emancipation for themselves and other women, but also as agents of social change and from a stewardship role in Jordanian society, achieved through the establishment and operations of their businesses. We also offer recommendations for both policymakers and academics based on our findings.

Baker Alserhan, Kimberly Gleason, Jusuf Zeqiri, Areej Shabib Aloudat, Hala Bashbsheh

Exploring Muslim Millennial Travelers’ Attitude Toward Halal Tourism in India

Abstract

Within the expanding and growing interest in Muslim travel market, the Muslim millennial travelers have been identified as the key drivers of tourism growth in the context of halal travel. Muslim millennial travelers (MMTs) exhibit distinct tourism characteristics from their previous generations in terms of their values, needs and expectations. The study is a maiden attempt to understand the awareness and perceptions of consumers, specifically the Muslim millennial travelers of India with regard to their travel needs. An online survey was conducted by distributing questionnaires to Muslim respondents, aged 18–36, residing in India. In total, this study collected 155 responses. A two-tailed t-test was run to check significant differences if any, between the responses of male and female respondents. The findings are highly indicative of the potential of halal tourism in India. A large number of consumers appear to be ready to opt for this form of tourism and are even willing to pay a premium price for it.

Asad Rehman, Naziya Aisha

Factors Influencing the Halal Cosmetics Adoption in Pakistan: Is It the Religion Influencing the Decision?

Abstract

This paper aims at to explore how Halal cosmetics are perceived by the Generation Y in Pakistan and what are the factors that influence the consumers in its adoption. Halal cosmetics have been introduced in 2016, despite being an innovative concept, it has been unable to create awareness and get a substantial market share. There is a need to find out what are the antecedents for Halal cosmetics adoption that could be useful in planning effective marketing strategies. Although, the religiosity as moderating the consumers’ behavior for Halal cosmetics has been explored in the studies conducted in Pakistan to find out the determinants of Halal cosmetics (Majid et al., Consumer purchase intention towards Halal cosmetics and personal care products in Pakistan. Global Journal of Research in Business & Management, 1(1) (2015); Ali in The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory (Doctoral dissertation, Universiti Utara Malaysia, 2017), but how and to what extent actual availability of Halal cosmetics have affected the decision for adopting Halal cosmetics has yet not been explored. The effect of religiosity as a moderating variable is observed, and a new framework is proposed to investigate the determinants of Halal cosmetic products adoption. The findings suggested that awareness and understanding of Halal and characteristics of Halal cosmetics along with social influence have significant impact on adoption of Halal cosmetics.

Mubbsher Munawar Khan, Mehnaz Rashid

Palestinian Immigrant Entrepreneurs in Central America: Success Stories from El Salvador and Honduras

Abstract

The aim of this chapter is to gain some understanding of the motivation for immigration, and how these immigrants with lack of knowledge of language and culture were able to cope, manage, and survive the sudden and dramatic change in their lives through assimilation and acculturation. The journey that took Palestinian sojourners from Palestine to this land occurred in three main waves of immigration from the Holy Land to Central America, South America, and North America. The remarkable success of these early immigrants and their extraordinary accomplishments warrants further studies.

Husam K. Omar

The Impact of E-Commerce on Consumer Online Purchase Intention: An Evidence from Pakistani Consumers

Abstract

Purchase intention has become an important research area in marketing as e-commerce has grown around the world. The current study is focused on consumer purchasing intentions, namely e-commerce in Pakistan. E-commerce has made people’s lives easier and more inventive. Intentions of online consumer purchasing differs from that of a physical market in which things may be touched, analyzed, and then purchased. The aim of this study is to look at how e-commerce affects consumer online purchase intention using the evidence from Pakistani consumers. In this quantitative study, a total of 200 users took part in the survey using convenience sampling, which was conducted using an online electronic questionnaire. The questionnaire was created based on their experiences on various websites, such as Daraz and Amazon. The theory of technology acceptance model (TAM) and theory of planned behavior (TPB) were used. IBM SPSS software version 20.0 and IBM AMOS software version 21.0 were used for data analysis. For hypothesis testing, we used the structural equation model (SEM), and for the constructs, the 5-itmes Likert was used. This study's findings e-commerce when they plan to make an online purchase. Consumers’ online purchasing intentions are significantly influenced by four different e-commerce factors (perceived ease of use, social interaction, online trust store, and utilitarian feature). Utilitarian feature is the most important factor among these. Our research is beneficial to consumers who are concerned about managing their money, time saving, easiness of availability the variety of products and while purchasing online. To attract consumers and make their purchase more reliable, companies may concentrate on continue to creating timely deliveries and delivering products within the expected specifications. Future researchers may use this model to re-examine the factors influencing online purchase intention in various study contexts, especially across cultures, to add to the body of knowledge in this field. In this study, we concentrate only on one country it can be used to comparative analysis, for further study, it can be done to uncover construct that’s influencing the intention related to online purchase. As a consequence of this research, we recommend that businesses implement marketing techniques that help lower resistance to novelty and encourage incomparable online purchasing experiences.

Sadia Ashraf, Muhammad Zahid Iqbal

Systematic Literature Review of Halal Ethnic Foods Consumption; Health-Related Scientific; and Marketing Perspective

Abstract

In multicultural societies, ethnic food acculturation has increased because of many factors, especially the health factor. The aim of this study is to highlight the impact of food quality, food shelf life, and ethnic foods on health well-being. Systematic literature review was conducted. Online databases were searched for qualitative primary research published between 1990 and 2021. Twenty-six studies met inclusion and exclusion criteria. Fifteen themes were extracted from qualitative data. The notable ethnic foods including halal foods, Jews foods, Hindus foods, and Christian foods were included in analysis. This review offers insights not previously examined by other reviews on this area. It was found halal food foster human health well-being. Consumption of good quality food has positive impact on human health well-being. Longer shelf life of food has adverse effects on health and well-being. This is probably unique study on the impact of ethnic foods on human health well-being. Future researchers can use the findings of this study to guide their research in the area of ethnic food consumption regarding human health well-being. The main findings of this paper are useful for halal producers, marketers, business community and to design marketing campaigns and to position halal foods based on its impact on human health well-being.

Rameen Maqsood, Rana Muhammad Ayyub

Factors Influencing Consumer Purchase Intention in Pakistan

Abstract

Consumer goods manufacturers in a competitive market, pay close attention to consumer purchase intentions in order to retain their market reputation and improve their goodwill. The aim of this study is to examine the relationships between brand awareness, social media, advertisement, and purchase intention and celebrity endorsement. Advertising is commonly used to raise consumer awareness and promote products. The measurement of how much advertising draws consumers is debatable. This study was carried out because only a few studies have examined the influence of brand awareness, social media, advertisement, and celebrity endorsement on purchase intension. For this purpose, the data was collected from sample size of 230 respondent of Lahore in which 218 responses were analyzed. The SPSS and AMOS were employed in the data analysis. Regression analysis was applied to find out the impact of all four independent variables on dependent variable. Advertisement has a highly significant impact on consumer purchase intention and brand awareness has a positive and significant impact on consumer purchase intention but social media has negative and in-significant impact on consumer purchase intention, and celebrity endorsement has in-significant impact on consumer purchase intention. To increase the consumer purchase intention, the companies should more focus on quality of advertisement and brand awareness.

Ayesha Sattar, Ifra Khalid, Asif Awan

A Literature Review on the Mechanisms of Creating Positional Advantage: Comparison Between Strategic Approaches

Abstract

In the age of COVID-19, companies are seeking to survive through devolving strategies that can give them new positional advantages in the markets that can sustain their performance. Thus, a firm needs a suitable mechanism to reconfigure a positional advantage. This paper evaluates how different strategic approaches conceptualise positional advantage, the mechanisms through which positional advantages are created, and the sources of positional advantages. The review includes three strategic approaches: the position stream (I/O), the resource-based view (RBV), and the dynamic approach (DC). The comparisons include how different approaches identify positional advantage, the mechanism through which positional advantage is achieved, the source of advantage, and the limitations of approaches. This evaluation provides managers with a basis for formulating (or reformulating) strategies necessary for achieving a competitive position: choosing suitable sources of advantage and suitable approaches to achieve that advantage. Moreover, this paper allows academics to identify knowledge gaps in the theory of positional advantage.

Anwar Yahia Shams eldin

ESG Scores and Islamic Banks: An Observation and Call to Action

Abstract

While substantial research has focused on the corporate social responsibility of conventional banks, less is known regarding the environmental, social, and governance attributes of Islamic banks relative to their conventional counterparts in Islamic majority countries. In this paper, we provide preliminary evidence indicating that Islamic bank performance in environmental and social attributes are weaker than conventional banks, and issue a call to action for a subsequent research agenda to assess why this is the case.

Ahmed Tarabishi, Roy Sinno, Kimberly Gleason, Osamah AlKhazali

Titel: Research on Islamic Business Concepts
herausgegeben von: Veland Ramadani
Baker Ahmad Alserhan
Leo Paul Dana
Jusuf Zeqiri
Hasan Terzi
Mehmet Bayirli
Verlag: Springer International Publishing
Electronic ISBN: 978-3-031-18663-9
Print ISBN: 978-3-031-18662-2
DOI: https://doi.org/10.1007/978-3-031-18663-9