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2023 | OriginalPaper | Buchkapitel

5. Social Incentives and Digital Content Contribution

verfasst von : Xuejing Ma

Erschienen in: Social Influence on Digital Content Contribution and Consumption

Verlag: Springer Nature Singapore

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Abstract

In this chapter, we conduct an empirical study using data from a live streaming platform to examine the impact of social incentives on users’ digital content contribution behavior. Our findings indicate that both social interaction and monetary rewards can increase users’ short-term frequency of content contribution and long-term retention on the platform. Furthermore, we observe that the effect of social interaction varies among users with different levels of experience on the platform.

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Vorheriges Kapitel Digital Content Contribution and Consumption in Live Streaming

Nächstes Kapitel Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction

Since broadcasters’ gift-receiving can only be observed on performing days, these three measures are missing on non-performing days.

US Dollar to RMB Yuan exchange rate was around 6.5 in 2017.

There are 20 observations (18 unique broadcasters) with 24-h broadcasting behavior in our dataset. It is possible for some broadcasters to continuously perform for 24 h. Some specific content, such as traveling, fishing, and sleeping, can last for a long time. We also conduct robustness checks by excluding the broadcasters who ever continuously performed for 24 h, and find that our results still hold.

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Titel: Social Incentives and Digital Content Contribution
verfasst von: Xuejing Ma
Verlag: Springer Nature Singapore
Buch: Social Influence on Digital Content Contribution and Consumption
Print ISBN: 978-981-9967-36-0

Electronic ISBN: 978-981-9967-37-7

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-981-99-6737-7_5