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Erschienen in:
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2024 | OriginalPaper | Buchkapitel

Strategies of Differentiation and Sustainable Tourism: The Case of the Gulf Countries

verfasst von : I. Ajala, M. Rodrigo, A. K. Irhanida

Erschienen in: New Perspectives and Paradigms in Applied Economics and Business

Verlag: Springer Nature Switzerland

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Abstract

The Gulf Cooperation Council (GCC) states are the most competitive touristic destinations in the Middle East and North Africa, mostly due to their stability which contrasts with the turmoil of other places in the region, especially after the Arab Spring. A number of cities and countries in that area compete to distinguish themselves as touristic destinations through branding in order to ultimately increase their soft power. This paper thus investigates strategies of differentiation to establish a competitive identity in tourism in the context of the Gulf countries and how their branding as sustainable touristic destinations is embedded in these strategies of differentiation.

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Vorheriges Kapitel The Mode and Effect of Tourism Industry Convergence Based on Tourist’s Perceived Value
Nächstes Kapitel Strategies for Conservation and Utilization of Shudao Linear Cultural Heritage Based on Digital Twin Technology
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Metadaten
Titel
Strategies of Differentiation and Sustainable Tourism: The Case of the Gulf Countries
verfasst von
I. Ajala
M. Rodrigo
A. K. Irhanida
Copyright-Jahr
2024
Buch
New Perspectives and Paradigms in Applied Economics and Business

Print ISBN: 978-3-031-49950-0

Electronic ISBN: 978-3-031-49951-7

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-3-031-49951-7_12