The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

verfasst von: Dr. Ioana Bucur-Teodorescu

Verlag: Springer Fachmedien Wiesbaden

Buchreihe : Sustainable Management, Wertschöpfung und Effizienz

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Conceptual Clarifications in the Field of E-Business

Abstract

The development of e-business has created new opportunities, challenges and behaviours in the business. In today’s society, the evolution of the Internet, related to online shopping, has a great influence on the consumer, that has become much more attentive and selective regarding the examination, comparison, purchase and payment of products or services offered on the Internet.

Ioana Bucur-Teodorescu

Chapter 2. The Role of Moral Values in the Development of E-Business

Abstract

The notion of ethics comes from the Greek language, from the noun “ethos”, which has the meaning of “character or habit, custom”. According to Crăciun (2004), business ethics is a current that originates in the North American society and in Romania, this area becomes of interest with the transition to a democratic, capitalist society.

Ioana Bucur-Teodorescu

Chapter 3. Emotional Intelligence in the Context of the Digital Era

Abstract

Understanding and defining the concept of human intelligence has preoccupied humanity for thousands of years, and today there is no standard, generally accepted definition for it.

Ioana Bucur-Teodorescu

Chapter 4. Connections and Correlations on the Digital Consumer’s Emotional Intelligence in Relation to the Moral Values Promoted by E-Business

Abstract

The research aims to identify the connections that can be established between the emotional intelligence and the digital consumer who presents new qualities in the purchase decision.

Ioana Bucur-Teodorescu

Backmatter

Titel: The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business
verfasst von: Dr. Ioana Bucur-Teodorescu
Verlag: Springer Fachmedien Wiesbaden
Electronic ISBN: 978-3-658-32965-5
Print ISBN: 978-3-658-32964-8
DOI: https://doi.org/10.1007/978-3-658-32965-5