The Impacts of Goal Setting on Enterprises from a Corporate Social Responsibility Perspective

With the steady development of the social economy, the responsibility and status of companies in society has gradually increased, thus making the public more interested in goal setting and planning for companies. Moreover, good goal setting also enables employees to understand the organisation's vision and course of action more clearly, thus improving their understanding and effectiveness. This paper will focus on the benefits and drawbacks of goal setting for business, followed by a few case studies to illustrate the impact of the theory on business, with respect to the need for business to meet its goals not only in economic terms, but also in social terms. “Carroll's CSR Pyramid” clearly outlines four types of social responsibility for companies: economic, legal, ethical, and philanthropic. These four areas play a leading role in setting goals for companies. This paper finds out that goal setting has both advantages and disadvantages for companies, and that effective goals can improve performance and employee motivation. Moreover, goals related to social responsibility can also enhance a company's reputation, which can lead to better growth. However, goal setting can also cause companies to lose the trust of their customers by neglecting issues such as ethical aspects while pursuing results. This paper will link the two theories and analyse the social responsibility that companies need to take into account when setting their goals.