Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
MTZ-Fachkongress

Antriebe und Energiesysteme von morgen


Austausch von Automobil- und Energiewirtschaft

Am 14./15. Mai geht es in Chemnitz um die Mobilitätswende durch Elektro- und Wasserstofffahrzeuge.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Consumer Behavior: Internal Factors Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

3. Understanding Market Environment

verfasst von : Rajagopal

Erschienen in: Contemporary Marketing Strategy

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Discussions in this chapter focus on the market ecosystem for companies for developing appropriate marketing strategies that seem fit in the competitive marketplace. The market ecosystem is explained in the chapter in the context of industry attractiveness, consumer behavior, market competition, and innovation and business growth. In addition, the discussion on market segmentation, targeting, and positioning of products and services in the competitive marketplace enriches learning on market environment in this chapter. Discussions in this chapter get into the core of marketing strategy formulation through exploring the external fit of the firm.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Consumer Behavior: External Factors
Nächstes Kapitel Strategic Capability and Direction
Literatur
Aalto-Setala, V., & Raijas, A. (2003). Actual Market Prices and Consumer Price Knowledge. Journal of Product & Brand Management,12(3), 180–192.CrossRef
Adelakun, O. J. (2011). Human Capital Development and Economic Growth in Nigeria. European Journal of Business and Management,3(9), 29–39.
Arikan, G., & Bloom, P. B. (2014). Social Values and Cross-National Differences in Attitudes Towards Welfare. Political Studies,63(2), 431–448.CrossRef
Berman, B. (2016). Planning and Implementing Effective Mobile Marketing Programs. Business Horizons,59(4), 431–439.CrossRef
Bremmer, I. (2014). The New Rules of Globalization. Harvard Business Review,92(1), 103–107.
Brooks, A. W. (2015). Emotion and the Art of Negotiation. Harvard Business Review,93(12), 57–64.
Chandrashekaran, R., & Suri, R. (2012). Effects of Gender and Price Knowledge on Offer Evaluation and Channel Transition in Retail and E-tail Environments. Journal of Product & Brand Management,21(3), 215–225.CrossRef
Collis, D. J., & Montgomery, C. A. (2008). Competing on Resources. Harvard Business Review,84(7), 143–150.
Cross, R. G., & Dixit, A. (2005). Customer-Centric Pricing: The Surprising Secret for Profitability. Business Horizons,48(6), 483–491.CrossRef
Cui, G. (2009). Segmenting China’s Consumer Market. Journal of International Consumer Marketing,11(1), 55–76.CrossRef
Dhebar, A. (2016). Bringing New High-Technology Products to Market: Six Perils Awaiting Marketers. Business Horizons,59(6), 713–722.CrossRef
Erhun, F., Concalves, P., & Hopman, J. (2007). Art of Managing New Products Transition. MIT Sloan Management Review,48(3), 73–80.
Gao, P., Kaas, H. W., Mohr, D., & Wee, D. (2016). Disruptive Trends That Will Transform the Auto Industry (Industry Report). New York: McKinsey and Company.
Ghemawat, P. (2017). Globalization in the Age of Trump. Harvard Business Review,95(4), 112–123.
Golub, H., Henry, J., Forbis, J. L., Mehta, N. T., Lanning, M. J., Michaels, E. G., & Ohmae, K. (2000, June). Delivering Value to Customers, McKinsey Quarterly.
Gourville, J. T. (2006). Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption. Harvard Business Review,84(6), 98–106.
Greenwald, B. C., & Kahn, J. (2005). All Strategy Is Local. Harvard Business Review,83(9), 94–104.
Gupta, S., & Shapiro, D. (2014). Building and Transforming an Emerging Market Global Enterprise: Lessons from the Infosys Journey. Business Horizons,57(2), 169–179.CrossRef
Hope, D., & Soskice, D. (2016). Growth Models, Varieties of Capitalism, and Macroeconomics. Politics & Society,44(2), 209–226.CrossRef
John, L. K., Kim, T., & Barasz, K. (2018). Ads That Don’t Overstep, HBR Web Article, Boston, MA: Harvard Business School Publication.
Kerr, W. R. (2016). Harnessing the Best of Globalization. MIT Sloan Management Review,58(1), 59–67.
Kim, W. C., & Mauborgne, R. A. (2005). Blue Ocean Strategy: From Theory to Practice. California Management Research,47(3), 105–121.CrossRef
Kumar, N. (2006). Strategies to Fight Low-Cost Rivals. Harvard Business Review,84(12), 104–112.
Levitt, T. (1960). Marketing Myopia. Harvard Business Review,38(4), 45–56.
Medlin, B. D., & Romaniello, A. (2008). The Cost of Electronic Retailing: Prevalent Security Threats and Their Results. International Journal of Electronic Marketing and Retailing,2(1), 80–96.CrossRef
Nambisan, S., & Sawhney, M. (2007). Buyer’s Guide to the Innovation Bazaar. Harvard Business Review,85(6), 109–118.
Narayandas, D. (2005). Building Loyalty in Business Markets. Harvard Business Review,83(9), 131–139.
Pechtl, H. (2008). Price Knowledge Structures Relating to Grocery Products. Journal of Product & Brand Management,17(7), 485–496.CrossRef
Rajagopal. (2011). Determinants of Shopping Behavior of Urban Consumers. Journal of International Consumer Marketing, 23(2), 83–104.CrossRef
Rajagopal. (2012). Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management. Hershey, PA: IGI Global.
Rajagopal. (2014). Role of Consumer Knowledge in Developing Purchase Intentions and Driving Services Efficiency Across Marketing Channels in Mexico. Journal of Transnational Management, 19(1), 107–133.CrossRef
Rajagopal. (2016a). Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications. Basingstoke, UK: Palgrave Macmillan.
Rajagopal. (2016b). Innovative Business Projects: Breaking Complexities, Building Performance (Vol. 1). Fundamentals and Project Environment. New York: Business Expert Press.
Rigby, D. (2011). The Future of Shopping. Harvard Business Review,89(12), 64–75.
Roberto, M. A., & Lynne, C. L. (2005). Art of Making Change Initiative Sticks. Sloan Management Review,46(4), 53–60.
Senge, P. M., & Carstedt, G. (2001). Innovating Our Way to Next Industrial Revolution. Sloan Management Review,42(2), 24–38.
Seock, Y. K., & Bailey, L. R. (2009). Fashion Promotions in the Hispanic Market: Hispanic Consumers’ Use of Information Sources in Apparel Shopping. International Journal of Retail & Distribution Management,37(2), 161–181.CrossRef
Shankar, A., & Fitchett, J. A. (2002). Having, Being and Consumption. Journal of Marketing Management,18(5–6), 501–516.CrossRef
Sinfield, J. V., & Solis, F. (2016). Finding a Lower-Risk Path to High-Impact Innovations. MIT Sloan Management Review,57(4), 79–89.
Strikwerda, J., & Stoelhorst, J. W. (2009). The Emergence and Evolution of the Multidimensional Organizations. California Management Review,51(4), 11–31.CrossRef
Taher, A., & Basha, H. E. (2006). Heterogeneity of Consumer Demand: Opportunities for Pricing of Services. Journal of Product & Brand Management,15(5), 331–340.CrossRef
Tallman, S., & Fladmoe-Lindquist, K. (2002). Internationalization, Globalization, and Capability-Based Strategy. California Management Review,45(1), 116–135.CrossRef
Thomke, S., & Reinertsen, D. (1998). Agile Product Development: Managing Development Flexibility in Uncertain Environments. California Management Review,41(1), 8–30.CrossRef
Ulwick, A. W. (2002). Turn Customer Input into Innovation. Harvard Business Review,80(1), 91–98.
Yankelovich, D. (1964). New Criteria for Market Segmentation. Harvard Business Review,42(2), 83–90.
Yoder, S., Visich, J. K., & Rustambekov, E. (2016). Lessons Learned from International Expansion Failures and Successes. Business Horizons,59(2), 233–243.CrossRef
Zhu, H., Wang, Q., Yan, L., & Wu, G. (2009). Are Consumers What They Consume? Linking Lifestyle Segmentation to Product Attributes: An Exploratory Study of the Chinese Mobile Phone Market. Journal of Marketing Management, 25(3–4), 295–314.CrossRef
Zhu, Y. Q., & Chen, H. G. (2012). Service Fairness and Customer Satisfaction in Internet Banking: Exploring the Mediating Effects of Trust and Customer Value. Internet Research,22(4), 482–498.CrossRef
Metadaten
Titel
Understanding Market Environment
verfasst von
Rajagopal
Copyright-Jahr
2019
Verlag
Springer International Publishing
Buch
Contemporary Marketing Strategy

Print ISBN: 978-3-030-11910-2

Electronic ISBN: 978-3-030-11911-9

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-11911-9_3