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Erschienen in:
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2024 | OriginalPaper | Buchkapitel

1. Artificial Intelligence and Predictive Analytics: Towards a Praxis of Personalised Shopping Experiences

verfasst von : Wilson Ozuem, Michelle Willis

Erschienen in: Digital Transformation for Fashion and Luxury Brands

Verlag: Springer International Publishing

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Abstract

Fashion and luxury customers alike expect seamless and personalised shopping experiences, particularly Millennials and Generation Z consumers who begin their journey with a brand online. The fashion industry has changed social trends, people’s identities and lifestyles, and encouraged experimental experiences. Since its development, artificial intelligence (AI) has increased customer service and delivery standards through big data management and provided new experiences, such as virtual try-on applications. Today, AI is more than just another tool to increase online traffic and customer engagement; it is a strategy for long-term survival and innovation. This chapter traces the role of AI across numerous fields, including chatbots, track and trace, predicting trends and virtual influencers, and highlights the implications for the fashion industry.

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Metadaten
Titel
Artificial Intelligence and Predictive Analytics: Towards a Praxis of Personalised Shopping Experiences
verfasst von
Wilson Ozuem
Michelle Willis
Copyright-Jahr
2024
Buch
Digital Transformation for Fashion and Luxury Brands

Print ISBN: 978-3-031-35588-2

Electronic ISBN: 978-3-031-35589-9

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-3-031-35589-9_1