nach oben

Erschienen in:

2024 | OriginalPaper | Buchkapitel

2. Blockchain: Technology Transforming the Fashion Industry

verfasst von : Elena Cedrola, Barbara Kulaga, Grazia Li Pomi

Erschienen in: Digital Transformation for Fashion and Luxury Brands

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The use of digital technology in the apparel industry has changed massively in recent years and given the growing social awareness of the public, much of this technology is being applied to support sustainability practices. In this chapter, we look at the challenges faced by industries and how they can be supported by the application of blockchain technology. In particular, as far as fashion industries are concerned, it is mainly used to demonstrate the environmental quality of fashion products to consumers, protect brand image, and secure digital identities. Furthermore, as in several other business areas that we will briefly discuss, blockchain can solve data protection problems, reduce information asymmetry, and avoid fraud, including in payments. Finally, we present some cases, including Aura, the consortium launched by LVMH, through which some luxury brands have overcome individualism to develop a blockchain-based platform.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Artificial Intelligence and Predictive Analytics: Towards a Praxis of Personalised Shopping Experiences

Nächstes Kapitel Consumer Brand Engagement Through Chatbots

Global company of market research, consulting services and organization of events in the ITC and digital innovation sectors (https://www.idc.com/)

Forecasts suggest that spending on blockchain solutions will continue to grow in the coming years, reaching almost 19 billion U.S. dollars by 2024 (source: (https://www.statista.com/statistics/800426/worldwide-blockchain-solutions-spending/)

Accenture Report 2022 (https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/Accenture-Human-Paradox.pdf#zoom=40)

True Luxury Global Consumer Insight (https://web-assets.bcg.com/img-src/True-Luxury-Global-Consumer-Insight-2020-PR_tcm9-252200.pdf); Altagamma Bain Worldwide Luxury Marketing Monitoring 2022 (https://www.primaonline.it/app/uploads/2022/11/Altagamma-Bain-Worldwide-Luxury-Market-Monitor-2022_compressed.pdf)

https://gam.com

https://blog.hurree.co/blog/henry-millennial-demographic-segmentation

Engel & Völkers data report “Meet HENRY: Influencing the Next Generation of Wealth” (https://www.engelvoelkers.com/en/blog/property-insights/market-trends/meet-generation-henry-a-young-and-wealthy-target-group/)

https://nft.diesel.com/it/

https://mio.tech

EUROPEAN PARLIAMENTARY RESEARCH SERVICE (EPRS), Blockchain for supply chains and international trade, Scientific Foresight Unit (STOA), p. 99, May 2020 https://www.europarl.europa.eu/RegData/etudes/STUD/2020/641544/EPRS_STU(2020)641544_EN.pdf

https://www.luxochain.io/virgo/

Halal (/həˈlɑːl/; Arabic: حلال, ḥalāl) is an Arabic word that translates to “permissible” in English. This word is contrasted with haram (forbidden). This binary opposition was elaborated into a more complex classification known as “the five decisions”: mandatory, recommended, neutral, reprehensible, and forbidden.

https://www.osservatori.net/en/home

https://decentraland.org/

https://metaversefashionweek.com/

https://thedematerialised.com/

https://thedematerialised.com/about

https://www.thefabricant.com/

Lorenzo Bertelli (Head of Marketing & Head of CSR of the Prada Group) interview for Sole24ore.

Greenwashing is the process of spreading a false impression or misleading information about how a company’s products are environmentally friendly. Greenwashing consists of unsubstantiated or inflated claims to mislead consumers into believing that a company’s products are environmentally friendly or have a greater positive environmental impact than they actually do.

Accenture Report. (2022). The human paradox. From Customer Centricity to Life Centricity. https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/Accenture-Human-Paradox.pdf#zoom=40.

Bain—Altagamma. (2022). Luxury goods worldwide market study 21st edition. Leap of luxury renaissance in uncertainty. Figures, trends and actions. https://www.primaonline.it/app/uploads/2022/11/Altagamma-Bain-Worldwide-Luxury-Market-Monitor-2022_compressed.pdf.

BCG—Altagamma. (2021). True luxury global consumer insight. https://web-assets.bcg.com/img-src/True-Luxury-Global-Consumer-Insight-2020-PR_tcm9-252200.pdf.

Bellini, M. (2018). Blockchain & Bitcoin: Come è nata, come funziona e come cambierà la vita e gli affari la tecnologia che è diventata il simbolo della rivoluzione digitale e valutaria. Class Editori.

Bellini, M. (2019). La blockchain per le imprese. Tecniche Nuove Spa.

Bertoli, G. (2013). International marketing and the country of origin effect: The global impact of ‘made in Italy’. Edward Elgar Publishing.CrossRef

Cappelli, L., D’Ascenzo, F., Natale, L., Rossetti, F., Ruggieri, R. & Vistocco, D. (2017). Are consumers willing to pay more for a “made in” product? An empirical investigation on “Made in Italy”. Sustainability, 9(4), 556, 1–17. https://doi.org/10.3390/su9040556.

Christidis, K., & Devetsikiotis, M. (2016). Blockchains and smart contracts for the internet of things. Ieee Access, 4, 2292–2303. https://doi.org/10.1109/ACCESS.2016.2566339CrossRef

Efanov, D., & Roschin, P. (2018). The all-pervasiveness of the blockchain technology. Procedia Computer Science, 123, 116–121. https://doi.org/10.1016/j.procs.2018.01.019CrossRef

Engel & Völkers Report. (2022). Meet generation Henry—A young and wealthy target group. https://www.engelvoelkers.com/en/blog/property-insights/market-trends/meet-generation-henry-a-young-and-wealthy-target-group/.

Esmaeilpour, F., & Abdolvand, M. A. (2016). The impact of country-of-origin image on brand loyalty: Evidence from Iran. Asia Pacific Journal of Marketing and Logistics, 28(4), 709–723. https://doi.org/10.1108/APJML-09-2015-0143CrossRef

European Parliamentary Research Service (EPRS). (2020). Blockchain for supply chains and international trade. Scientific Foresight Unit (STOA). https://www.europarl.europa.eu/RegData/etudes/STUD/2020/641544/EPRS_STU(2020)641544_EN.pdf

Jain, D., Dash, M. K., Kumar, A., & Luthra, S. (2021). How is blockchain used in marketing: A review and research agenda. International Journal of Information Management Data Insights, 1(2), 100044. 1–12 open access. https://doi.org/10.1016/j.jjimei.2021.100044.

Nakamoto, S. (2008). Bitcoin: A peer-to-peer electronic cash system. Decentralized Business Review, 1–9. https://www.debr.io/article/21260-bitcoin-a-peer-to-peer-electronic-cash-system

Ozuem, W., & Willis, M. (2022). Digital marketing strategies for value co-creation: Models and approaches for online brand communities. Palgrave Macmillan.CrossRef

Peres, R., Schreier, M., Schweidel, D. A., & Sorescu, A. (2023). Blockchain meets marketing: Opportunities, threats, and avenues for future research. International Journal of Research in Marketing, 40(1), 1–11. https://doi.org/10.1016/j.ijresmar.2022.08.001

Sacchi, S. (2021). La fenice e il camaleonte nella moda e nel Design. Franco Angeli.

Sestino, A., Giraldi, L., Cedrola, E., Zamani, S. Z., & Guido, G. (2022). The business opportunity of blockchain value creation among the internet of value. Global Business Review, 1–22. online. https://doi.org/10.1177/09721509221115012

Sumarliah, E., Li, T., Wang, B., Fauziyah, F., & Indriya, I. (2022). Blockchain-empowered halal fashion traceability system in Indonesia. International Journal of Information Systems and Supply Chain Management, 15(2), 1–24. https://doi.org/10.4018/IJISSCM.287628CrossRef

Tan, T. M., & Saraniemi, S. (2022). Trust in blockchain-enabled exchanges: Future directions in blockchain marketing. Journal of the Academy of Marketing Science, 15(2), 1–26. https://doi.org/10.1007/s11747-022-00889-0CrossRef

Tjandra, N. C., Omar, M., & Ensor, J. (2015). Advanced and emerging economies generation Y’s perception towards country-of-origin. International Journal of Emerging Markets, 10(4), 858–874. https://doi.org/10.1108/IJoEM-11-2012-0146CrossRef

Vikør, Knut S. (2014). Ḥalāl. In Emad El-Din Shahin (Ed.), Sharīʿah. The oxford encyclopedia of Islam and politics. Oxford University Press.

Zecchi, S. (2015). Il Lusso. Eterno desiderio di voluttà e bellezza. Mondadori. Kindle book.

Titel: Blockchain: Technology Transforming the Fashion Industry
verfasst von: Elena Cedrola
Barbara Kulaga
Grazia Li Pomi
Verlag: Springer International Publishing
Buch: Digital Transformation for Fashion and Luxury Brands
Print ISBN: 978-3-031-35588-2

Electronic ISBN: 978-3-031-35589-9

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-35589-9_2