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Integrierter Ansatz für den digitalen Reifegrad: Ebenen, Vorgehen und detaillierte Analyse Kapitel lesen Erstes Kapitel lesen

2023 | OriginalPaper | Buchkapitel

11. Die Evolution der Digitalen Transformation

verfasst von : Cheng Gong, Xavier Parisot, Detlef Reis

Erschienen in: Digitalisierung

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Entwicklung der digitalen Transformation (DT) stellt Unternehmen weltweit vor eine große Herausforderung und stellt sowohl disruptive Schwierigkeiten als auch enorme Möglichkeiten für die Erneuerung von Wertangeboten, Geschäftsmodellen und Organisationspraktiken dar. Um DT als Impuls für positive Veränderungen zu nutzen, ist es jedoch entscheidend, dass Wissenschaftler und Praktiker ein klares, einheitliches Verständnis des Konzepts haben.
Wir strukturieren unsere Diskussion wie folgt: In Abschn. 11.1 dieses Kapitels wird die begriffliche Verwirrung um das Konzept „digital transformation“ und die damit verbundenen Konzepte (digitization, digitalization) erörtert. Der zweite Abschn stellt die Etymologie dieser drei Konzepte vor und führt zu einer Diskussion der wichtigsten etymologischen Gründe für diese Konfusion. Im dritten Abschn untersuchen wir die historische Verwendung dieser Konzepte in der einschlägigen Literatur; wir zeigen, wie Wissenschaftler die Konzepte inkonsistent interpretiert und mit einer Vielzahl unterschiedlicher Realitäten/Phänomene in Verbindung gebracht haben. Abschn 11.4 führt eine Methode zur Konzeptbildung und Bewertung ein, um die theoretische Grundlage dafür zu legen, wie Konzepte wissenschaftlich analysiert und bewertet werden können. Abschn. 11.5 bietet eine Sammlung vorhandener Definitionen der Konzepte digitization, digitalization und digital transformation, die wir ausgewählt haben, um ihre definierenden Attribute zu analysieren. Wir präsentieren ein detailliertes Beispiel dafür, wie wir die historischen Definitionsattribute der digitization systematisch analysiert und bewertet haben. Anschließend berichten wir über die Ergebnisse derselben Analyse für digitalization und digital transformation, um das mit diesen Konzepten verbundene Problem der „Unschärfe“ zu lösen. Abschn. 11.6 diskutiert und fasst unsere Ergebnisse zusammen, von denen wir hoffen, dass sie Akademiker und Praktiker dazu inspirieren, diese Begriffe sorgfältig und konsequent zu verwenden.

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Vorheriges Kapitel Digitalisierungs-induzierte Veränderungen für die Geschäftsmodelle von B2B-Unternehmen
Nächstes Kapitel Digitale Transformation und Technologien, Strategien und Geschäftsmodelle – Ergebnisse einer systematischen Literaturanalyse
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Metadaten
Titel
Die Evolution der Digitalen Transformation
verfasst von
Cheng Gong
Xavier Parisot
Detlef Reis
Copyright-Jahr
2023
Buch
Digitalisierung

Print ISBN: 978-3-658-36633-9

Electronic ISBN: 978-3-658-36634-6

Copyright-Jahr: 2023

DOI
https://doi.org/10.1007/978-3-658-36634-6_11

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