Bücher – Marketing + Vertrieb
Bücher – Marketing + Vertrieb
2024 | Book
Successful Social Activism and Unintended Market Emergence
The Fight Over Foot Health and Fashion in Japan
This book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change corporate behavior, it is even more difficult or …
- Author:
- Sayako Miura
2024 | Book
Contender States and Modern Chinese International Thought
From the Republican era until the ‘Chinese School of International Relations’
This book contends that the development of modern Chinese international thought has been profoundly shaped by the distinctive nature of the Chinese state as a contender state and its global positioning since 1912. The argument posited demonstrates …
- Author:
- Ferran Perez Mena
2024 | Book
Artificial Intelligence and the Law
This textbook offers a starting point for the education of attorneys and other legal professionals about the potential impact of artificial intelligence (AI) on the law, as well as a forum for discussing artificial intelligence's legal and ethical …
- Authors:
- Tshilidzi Marwala, Letlhokwa George Mpedi
2024 | Book
Library and Information Sciences in Arctic and Northern Studies
The role of library and information sciences (LIS) in, for, and about Arctic and Northern studies is underexplored. This book examines the intersection of LIS and Arctic/Northern scholarship, research, and study by considering the Arctic and North …
- Editor:
- Spencer Acadia
2024 | Book
Marketing und Vertrieb für Startups
Praxiserprobte Strategien zur Kundengewinnung
Dieses Buch bietet eine praxisorientierte Anleitung für maßgeschneiderte Marketing- und Vertriebsstrategien, insbesondere für innovative Startups. Eine Gemeinsamkeit vieler erfolgloser Startups ist, dass sie trotz vielversprechender Produkt- oder …
- Author:
- Martin Wrobel
2024 | Book
"Das Kapital“ im Osten
Überlegungen zu Marx
Dieses Buch verfolgt einen marxistischen Ansatz mit dem Schwerpunkt auf der Klasse, um über Marx' Kapital im Kontext des Ostens nachzudenken. Es nimmt eine kritische Neubewertung einiger vertrauter Konzepte im Kapital vor und arbeitet Themen …
- Editors:
- Achin Chakraborty, Anjan Chakrabarti, Byasdeb Dasgupta, Samita Sen
2024 | Book
European Radio Documentary
A History of the Format and Its Festivals
This book studies the history and significance of radio documentaries in Europe, and the institutions that are specialized on this genre. Focused on the 50-year history of the International Feature Conference (an annual gathering of radio …
- Author:
- Tereza Reková
2024 | Book
Praxiswissen Online-Marketing
Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO, künstliche Intelligenz
Wie gelingt profitables Online-Marketing? Erwin Lammenett, seit über 25 Jahren Experte für digitales Marketing, erläutert praxisnah und theoretisch fundiert die gesamte Palette der Online-Marketing-Instrumente. Sie erfahren, wie Sie diese …
- Author:
- Erwin Lammenett
2024 | Book
Publikumsschwund?
Ein Blick auf die Theaterstatistik seit 1949
Durch den teils massiven Publikumsschwund nach der Pandemie stellt sich die Frage, ob diese als Brandbeschleuniger gewirkt hat für bereits vorhandene Trends. Der Autor geht dem nach anhand der Besuchszahlen bis zur letzten vollständigen …
- Author:
- Rainer Glaap
2024 | Book
The Groupuscular Far-Right in Portugal
Nationalism and The Reach of Digital Communication
This book analyzes two types of nationalisms that are represented by the Portuguese groupuscular right, that is, the extra-party right. One faction is guided by ethnonationalism and nativism, looking at Portugal through an ethnically European …
- Author:
- Gabriel Fernandes Rocha Guimarães
2024 | Book
Grundlagen der Werbung
Theorie – Markt – Ethik – Recht
Dieses Lehrbuch bietet einen einführenden Überblick zum Thema Werbung und erläutert grundlegend die Theorien, Marktbedingungen sowie ethische und rechtliche Aspekte der Werbekommunikation. Der Autor stellt das Phänomen Werbung aktuell …
- Author:
- Michael Kleinjohann
2024 | Book
Implementation of the Small-Scale Fisheries Guidelines
A Legal and Policy Scan
This book provides a transdisciplinary assessment of multiple countries’ legal and policy frameworks vis-à-vis the Voluntary Guidelines for Securing Sustainable Small-Scale Fisheries in the Context of Food Security and Poverty Eradication, adopted …
- Editors:
- Julia Nakamura, Ratana Chuenpagdee, Svein Jentoft
2024 | Book
Bosnian Literary Adaptations on Stage and Screen
Bosnian Literature on Stage and Screen aims to reconcile theoretical approaches with theatrical and cinematic practices by examining two adaptations based on works by the Bosnian author Meša Selimović. The book is informed by scholarship in film …
- Author:
- Sanja Garić-Komnenić
2024 | Book
Political Institutions, Party Politics and Communication in Ghana
Three Decades of the Fourth Republic
This book is one of two volumes that examines the successes and failures of the Ghanaian Fourth Republic from a political, public administration and public policy viewpoint. Published to coincide with the thirtieth anniversary of the founding of …
- Editors:
- Joseph R.A. Ayee, Lloyd G.A Amoah, Seidu M. Alidu
2024 | Book
Communicating Political Humor in the Media
How Culture Influences Satire and Irony
This anthology of studies is a follow-up to Political Humor Worldwide: The Cultural Context of Political Comedy, Satire, and Parody. It further examines political humor as a distinct sub-discipline of political communication, influenced and shaped …
- Editor:
- Ofer Feldman
2024 | Book
Environmental Activism and Global Media
Perspective from the Past, Present and Future
This scholarly work discusses the historical, contemporary, and prospective dimensions of environmental activism and its intersection with global media. It provides a comprehensive view of the pivotal role played by the media in shaping awareness …
- Editors:
- Pardeep Singh, Bendangwapang Ao, Dr Medhavi
2024 | Book
Associated Labor and Production in the Age of Barbarism
Education Beyond Capital
The book focuses on different practices of associated labor in Brazil and Argentina, in the case of the workers’ recuperated factories, over the past 40 years. Novaes analyses labor practices from a critical Marxist perspective as a reaction to …
- Author:
- Henrique Tahan Novaes
2024 | Book
Case Based Research in Tourism, Travel, and Hospitality
Rethinking Theory and Practice
This book consolidates case study based research in tourism, travel, hospitality, and events under one roof. It aims to consolidate cutting edge case study based research within the wider tourism industry that investigates topical and contemporary …
- Editors:
- Marianna Sigala, Marcela Fang, Anastasia Yeark, Julia N. Albrecht, Oscar Vorobjovas-Pinta
2024 | Book
Social-Media-Strategien für B2B-Unternehmen
Von der Konzeption bis zur Umsetzung in den verschiedenen Netzwerken
Stark praxisorientiert und mit konkreten Beispielen zeigt dieses Buch auf, wie B2B-Unternehmen von sozialen Netzwerken profitieren können. Die Lesenden erfahren das Wichtigste über die Social-Media-Landschaft in Deutschland und lernen, wie sie …
- Author:
- Constanze Wolff
2024 | Book
YSEC Yearbook of Socio-Economic Constitutions 2023
Law and the Governance of Artificial Intelligence
Artificial intelligence (AI) has the potential to radically transform our society. It may lead to a massive increase in the capabilities of humankind and allow us to address some of our most intractable challenges. It may also entail profound …
- Editors:
- Eduardo Gill-Pedro, Andreas Moberg