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2024 | OriginalPaper | Buchkapitel

17. Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation

verfasst von : Monica Faraoni, Silvia Ranfagni

Erschienen in: Digital Transformation for Fashion and Luxury Brands

Verlag: Springer International Publishing

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Abstract

In the ethical consumption literature, the process of buying and selling luxury second-hand products on the online peer-to-peer platforms has recently captured the attention of scholars. The main motivations include empowering a financial transaction, the need to boost individual sustainable responsibility, and to be more authentic. In this research, we aim to better understand the consumer-seller “dual role”. We focus on the individual authentication process, which reveals the current “true-self” combining ethics with authenticity. In this study, we develop a conceptual model that is based on four constituent elements: integration, convergence, consolidation, and enhancing, through which consumption and ethical business converge in a perspective that is based on authenticity.

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Titel: Ethical Consumption and Self-authenticity in a Second-hand Luxury Fashion Industry Online Platform: A Conceptual Model of Interpretation
verfasst von: Monica Faraoni
Silvia Ranfagni
Verlag: Springer International Publishing
Buch: Digital Transformation for Fashion and Luxury Brands
Print ISBN: 978-3-031-35588-2

Electronic ISBN: 978-3-031-35589-9

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-35589-9_17