Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Bücher
Zeitschriften
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
MTZ-Fachkongress

Antriebe und Energiesysteme von morgen


Austausch von Automobil- und Energiewirtschaft

Am 14./15. Mai geht es in Chemnitz um die Mobilitätswende durch Elektro- und Wasserstofffahrzeuge.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Influencer Marketing in the Make-up Industry Kapitel lesen Erstes Kapitel lesen

2021 | OriginalPaper | Buchkapitel

Influencer Marketing: Current Knowledge and Research Agenda

verfasst von : Samira Farivar, Fang Wang

Erschienen in: Advances in Digital Marketing and eCommerce

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Over the past few years, the increasing popularity of social media influencers has made influencer marketing a prominent and prevalent strategy for businesses. Its unique aspects, innovative approaches, and significant commercial value have attracted an increasing body of research. The literature has collectively accumulated a sizable and dispersive list of factors that affect followers’ attitude and intention towards influencers’ recommended products/brands. This paper provides an integrative and cohesive framework, based on Berlo’s SMCR model of communication, to consolidate these factors in a structured manner and provide a comprehensive view on the effect mechanism of influencer marketing. Under this framework, it reviews key factors studied and the major conclusions drawn. Additionally, the paper delineates several important yet understudied areas for future search.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel The Role of Social Media to Re-design the Brand Image of Small Villages
Nächstes Kapitel What Digital Marketers Should Learn from the Struggles of an Ageing Society on Social Media
Literatur
Boerman, S.C.: The effects of the standardized instagram disclosure for micro- and meso-influencers. Comput. Hum. Behav. 103, 199–207 (2020)CrossRef
Breves, P.L., Liebers, N., Abt, M., Kunze, A.: The perceived fit between instagram influencers and the endorsed brand. J. Advert. Res. 59, 440–454 (2019)
Casaló, L.V., Flavián, C., Ibáñez-Sánchez, S.: Influencers on instagram: antecedents and consequences of opinion leadership. J. Bus. Res. 117, 510–519 (2018)CrossRef
De Veirman, M., Cauberghe, V., Hudders, L.: Marketing through instagram influencers: the impact of number of followers and product divergence on brand attitude. Int. J. Advert. 36(5), 798–828 (2017)CrossRef
De Veirman, M., Hudders, L.: Disclosing sponsored instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising. Int. J. Advert. 39(1), 94–130 (2020)CrossRef
Ellison, N.B., Steinfield, C., Lampe, C.: The benefits of Facebook ‘Friends:’ social capital and college students’ use of online social network sites. J. Comput. Mediat. Commun. 12(4), 1143–1168 (2007)CrossRef
Evans, N.J., Phua, J., Lim, J., Jun, H.: Disclosing instagram influencer advertising: the effects of disclosure language on advertising recognition, attitudes, and behavioral intent. J. Interact. Advert. 17(2), 138–149 (2017)CrossRef
Farivar, S., Wang, F., Yuan, Y.: Opinion leadership vs. para-social relationship: key factors in influencer marketing. J. Retail. Cons. Serv. 59, 102371 (2021)
Fink, M., Koller, M., Gartner, J., Floh, A., Harms, R.: Effective entrepreneurial marketing on Facebook – a longitudinal study. J. Bus. Res. 113, 149–157 (2020)CrossRef
Hill, S.R., Troshani, I., Chandrasekar, D.: Signalling effects of vlogger popularity on online consumers. J. Comput. Inf. Syst. 60(1), 76–84 (2017)
Hotard, S.R., McFatter, R.M., McWhirter, R.M., Stegall, M.E.: Interactive effects of extraversion, neuroticism, and social relationships on subjective well-being. J. Pers. Soc. Psychol. 57(2), 321–331 (1989)CrossRef
Hu, L., Min, Q., Han, S., Liu, Z.: Understanding followers’ stickiness to digital influencers: the effect of psychological responses. Int. J. Inf. Manage. 54 (2020)
Hwang, K., Zhang, Q.: Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Comput. Hum. Behav. 87(2018), 155–173 (2018)CrossRef
Jin, S.V., Ryu, E.: ‘I’ll Buy What She’s #wearing’: the roles of envy toward and parasocial interaction with influencers in instagram celebrity-based brand endorsement and social commerce. J. Retail. Cons. Serv. 55, (2020)CrossRef
Khamis, S., Ang, L., Welling, R.: Self-branding, ‘Micro-Celebrity’ and the rise of social media influencers. Celebrity Stud. 8(2), 191–208 (2017)CrossRef
Ki, C.C., Kim, Y.: The mechanism by which social media influencers persuade consumers: the role of consumers’ desire to mimic. Psychol. Mark. 36(10), 905–922 (2019)CrossRef
Ki, C., Cuevas, L.M., Chong, S.M., Lim, H.: Influencer marketing: social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. J. Retail. Cons. Serv. 55, (2020)CrossRef
Krasnova, H., Widjaja, T., Buxmann, P., Wenninger, H., Benbasat, I.: Why following friends can hurt you: an exploratory investigation of the effects of envy on social networking sites among college-age users. Inf. Syst. Res. 26(3), 585–605 (2015)CrossRef
Labrague, L.J.: Facebook use and adolescents’ emotional states of depression, anxiety, and stress. Health Sci. J. 8, 80–89 (2014)
Lee, J.E., Watkins, B.: YouTube Vloggers’ influence on consumer luxury brand perceptions and intentions. J. Bus. Res. 69(12), 5753–5760 (2016)CrossRef
Lou, C., Yuan, S.: Influencer marketing: how message value and credibility affect consumer trust of branded content on social media. J. Interact. Advert. 19(1), 58–73 (2019)CrossRef
Martínez-López, F.J., Anaya-Sánchez, R., Fernández Giordano, M., Lopez-Lopez, D.: Behind influencer marketing: key marketing decisions and their effects on followers’ responses. J. Mark. Manage. 36, 579–607 (2020)CrossRef
Matook, S., Cummings, J., Bala, H.: Are you feeling lonely? The impact of relationship characteristics and online social network features on loneliness. J. Manage. Inf. Syst. 31(4), 278–310 (2015)CrossRef
Pantic, I.: Online social networking and mental health. Cyberpsychol. Behav. Soc. Netw. 17(10), 652–657 (2014)CrossRef
Robinson, B.: Towards an ontology and ethics of virtual influencers. Australas. J. Inf. Syst. 24 (2020)
Schouten, A.P., Janssen, L., Verspaget, M.: Celebrity vs. influencer endorsements in advertising: the role of identification, credibility, and product-endorser fit. Int. J. Advert. 39(2), 258–281 (2020)CrossRef
Singh, J., Crisafulli, B., Quamina, L.T., Xue, M.T.: ‘To trust or not to trust’: the impact of social media influencers on the reputation of corporate brands in crisis. J. Bus. Res. 119, 1–17 (2020)
Sokolova, K., Kefi, H.: Instagram and YouTube bloggers promote it, why should i buy? How credibility and parasocial interaction influence purchase intentions. J. Retail. Cons. Serv. 53, (2020)CrossRef
Stead, B.A.: Berlo’s communication process model as applied to the behavioral theories of Maslow, Herzberg, and McGregor. Acad. Manage. J. 15(3), 389–394 (1972)
Stubb, C., Colliander, J.: This is not sponsored content – the effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts. Comput. Hum. Behav. 98, 210–222 (2019)CrossRef
Valenzuela, S., Park, N., Kee, K.F.: Is there social capital in a social network site? Facebook use and college students’ life satisfaction, trust, and participation. J. Comput. Mediat. Commun. 14(4), 875–901 (2009)CrossRef
Metadaten
Titel
Influencer Marketing: Current Knowledge and Research Agenda
verfasst von
Samira Farivar
Fang Wang
Copyright-Jahr
2021
Buch
Advances in Digital Marketing and eCommerce

Print ISBN: 978-3-030-76519-4

Electronic ISBN: 978-3-030-76520-0

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-3-030-76520-0_21