nach oben

Erschienen in:

2021 | OriginalPaper | Buchkapitel

What Digital Marketers Should Learn from the Struggles of an Ageing Society on Social Media

verfasst von : Izzal Asnira Zolkepli, Pradeep Isawasan, Hasrina Mustafa, Lalitha Shamugam

Erschienen in: Advances in Digital Marketing and eCommerce

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

The underlying principle of digital inclusiveness is to enable accessibility for everyone from all walks of life. However, the question arises on how digital inclusiveness support, maintain or improve the wellbeing of an ageing society when communication technology slowly taking effect in their life? Also, are the existing social media platforms adequate to sustain the demand for better communication and ensure their essential communication needs are met without marginalising them? This issue is of particular concern to the old age group, which is growing due to low population growth and an increasingly long-life span of 71.7 years for males and 75 years for females. Considering the context, the social media usage of the elderly needs further scrutinisation to help digital marketers continuously understand the ageing market segment and discourage the burnout effect from occurring to them. This is important to ensure the geriatric market experience a worthy customer journey from the marketing communication targeted to them on the digital front. Henceforward, this research generates new knowledge on the social media usage of the elderly and revisits the Stressor-Strain-Outcome (SSO) model where the aspect of social media fatigue and isolation are addressed.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Influencer Marketing: Current Knowledge and Research Agenda

Nächstes Kapitel Who Is a Digital Agency? Delving into the Value Proposition

Alavi, K., Sail, R.M., Idris, K., Samah, A.A., Omar, M.: Living arrangement preference and family relationship expectation of elderly parents. Pertanika J. Soc. Sci. Hum. 19(SPEC. ISSUE), 65–73 (2011)

Alt, D.: College students’ academic motivation, media engagement and fear of missing out. Comput. Hum. Behav. 49, 111–119 (2015). https://doi.org/10.1016/j.chb.2015.02.057CrossRef

Ayyagari, R., Grover, V., Purvis, R.: Technostress: technological antecedents and implications. MIS Quart. Manage. Inf. Syst. 35(4), 831–858 (2011)CrossRef

Baker, Z.G., Krieger, H., LeRoy, A.S.: Fear of missing out: relationships with depression, mindfulness, and physical symptoms. Trans. Issues Psychol. Sci. 2(3), 275–282 (2016). https://doi.org/10.1037/tps0000075CrossRef

Bernstein, A., Trauth, J.: Your Retirement, Your Way: Why It Takes More Than Money to Live Your Dream. McGraw-Hill, New York (2007)

Beyens, I., Frison, E., Eggermont, S.: “I don’t want to miss a thing”: adolescents’ fear of missing out and its relationship to adolescents’ social needs, Facebook use, and Facebook related stress. Comput. Hum. Behav. 64, 1–8 (2016a). https://doi.org/10.1016/j.chb.2016.05.083CrossRef

Boyd, D.M., Ellison, N.B.: Social network sites: definition, history, and scholarship. J. Comput. Mediated Commun. 13(1), 210–230 (2007). https://doi.org/10.1111/j.1083-6101.2007.00393.xCrossRef

Bright, L.F., Kleiser, S.B., Grau, S.L.: Too much Facebook? An exploratory examination of social media fatigue. Comput. Hum. Behav. 44, 148–155 (2015). https://doi.org/10.1016/j.chb.2014.11.048CrossRef

Can, L., Kaya, N.: Social networking sites addiction and the effect of attitude towards social network advertising. Procedia Soc. Behav. Sci. 235, 484–492 (2016). https://doi.org/10.1016/j.sbspro.2016.11.059

Cao, X., Masood, A., Luqman, A., Ali, A.: Excessive use of mobile social networking sites and poor academic performance: antecedents and consequences from stressor-strain-outcome perspective. Comput. Hum. Behav. 85, 163–174 (2018). https://doi.org/10.1016/j.chb.2018.03.023CrossRef

Casale, S., Rugai, L., Fioravanti, G.: Exploring the role of positive metacognitions in explaining the association between the fear of missing out and social media addiction. Addict. Behav. 85, 83–87 (2018). https://doi.org/10.1016/j.addbeh.2018.05.020CrossRef

CBS: Older generation catching up on social media (2017). https://www.cbs.nl/en-gb/news/2017/26/older-generation-catching-up-on-social-media

Chen, Y., Persson, A.: Internet use among young and older adults: relation to psychological wellbeing. Educ. Gerontol. 28(9), 731–744 (2002). https://doi.org/10.1080/03601270290099921CrossRef

Choi, S.B., Lim, M.S.: Effects of social and technology overload on psychological wellbeing in young South Korean adults: the mediatory role of social network service addiction. Comput. Hum. Behav. 61, 245–254 (2016). https://doi.org/10.1016/j.chb.2016.03.032CrossRef

Club, O.: OPPY Club (2010). www.happyoppy.com

Cotten, S.R., Ford, G., Ford, S., Hale, T.M.: Internet use and depression among retired older adults in the United States: a longitudinal analysis. J. Gerontol. Series B Psychol. Sci. Soc. Sci. 69(5), 763–771 (2014). https://doi.org/10.1093/geronb/gbu018CrossRef

Cotterell, N., Buffel, T., Phillipson, C.: Preventing social isolation in older people. Maturitas 113, 80–84 (2018). https://doi.org/10.1016/j.maturitas.2018.04.014CrossRef

Dhir, A., Yossatorn, Y., Kaur, P., Chen, S.: Online social media fatigue and psychological wellbeing—a study of compulsive use, fear of missing out, fatigue, anxiety and depression. Int. J. Inf. Manage. 40 (December 2017), 141–152 (2018). https://doi.org/10.1016/j.ijinfomgt.2018.01.012

Dickinson, A., Gregor, P.: Computer use has no demonstrated impact on the wellbeing of older adults. Int. J. Hum. Comput. Stud. 64(8), 744–753 (2006). https://doi.org/10.1016/j.ijhcs.2006.03.001CrossRef

Doughty, S.: So much for a new lease of life! Joy of retirement wears off after just TEN MONTHS as bickering and daytime TV take their toll (2013). https://www.dailymail.co.uk/news/article-2507404/Joy-retirement-wears-just-TEN-MONTHS-bickering-daytime-TV-toll.html

Elhai, J.D., Levine, J.C., Dvorak, R.D., Hall, B.J.: Fear of missing out, need for touch, anxiety and depression are related to problematic smartphone use. Comput. Hum. Behav. 63, 509–516 (2016). https://doi.org/10.1016/j.chb.2016.05.079CrossRef

Fabris, M.A., Marengo, D., Longobardi, C., Settanni, M.: Investigating the links between fear of missing out, social media addiction, and emotional symptoms in adolescence: the role of stress associated with neglect and negative reactions on social media. Addict. Behav. 106, 106364 (2020). https://doi.org/10.1016/j.addbeh.2020.106364CrossRef

Fahlman, S.A., Mercer, K.B., Gaskovski, P., Eastwood, A.E., Eastwood, J.D.: Does a lack of life meaning cause boredom? results from psychometric, longitudinal, and experimental analyses. J. Soc. Clin. Psychol. 28(3), 307–340 (2009). https://doi.org/10.1521/jscp.2009.28.3.307CrossRef

Freudenberger, H.J.: The staff burn out syndrome in alternative institutions. Psychotherapy 12(1), 73–82 (1975). https://doi.org/10.1037/h0086411CrossRef

Freudenberger, H.J.: Burnout: the organisational menace. Train. Dev. J. 31(7), 26–27 (1977a)

Freudenberger, H.J.: Staff burn-out. J. Soc. Issues 30(1), 159–165 (1974). https://doi.org/10.1111/j.1540-4560.1974.tb00706.xCrossRef

Freudenberger, H.J.: Burnout: occupational hazard of the child care worker. Child Care Quart. 6(2), 90–99 (1977b). https://doi.org/10.1007/BF01554695

Freudenberger, H.J., Richelson, G.: Burn-out: The High Cost of Achievement. Anchor Press, Garden City (1980)

Goldberg, Y.K., Eastwood, J.D., Laguardia, J., Danckert, J.: Boredom: an emotional experience distinct from apathy, anhedonia, or depression. J. Soc. Clin. Psychol. 30(6), 647–666 (2011). https://doi.org/10.1521/jscp.2011.30.6.647CrossRef

Goswami, S., Köbler, F., Leimeister, J.M., Krcmar, H.: Using online social networking to enhance social connectedness and social support for the elderly. In: ICIS 2010 Proceedings - Thirty First International Conference on Information Systems (2010)

Greenson, R.R.: On boredom. J. Am. Psychoanal. Assoc. 1(1), 7–21 (1953). https://doi.org/10.1177/000306515300100102CrossRef

Grieve, R., Indian, M., Witteveen, K., Anne Tolan, G., Marrington, J.: Face-to-face or Facebook: Can social connectedness be derived online? Comput. Hum. Behav. 29(3), 604–609 (2013). https://doi.org/10.1016/j.chb.2012.11.017CrossRef

Griffiths, M.D., Szabo, A.: Is excessive online usage a function of medium or activity? An empirical pilot study. J. Behav. Addictions 3(1), 74–77 (2014). https://doi.org/10.1556/JBA.2.2013.016CrossRef

Hsiao, K.L.: Compulsive mobile application usage and technostress: the role of personality traits. Online Inf. Rev. 41(2), 272–295 (2017). https://doi.org/10.1108/OIR-03-2016-0091CrossRef

Hunt, M.G., Marx, R., Lipson, C., Young, J.: No more FOMO: limiting social media decreases loneliness and depression. J. Soc. Clin. Psychol. 37(10), 751–768 (2018). https://doi.org/10.1521/jscp.2018.37.10.751CrossRef

Hutchison, D., Eastman, C., Tirrito, T.: Designing user interfaces for older adults. Educ. Gerontol. 23(6), 497–513 (1997). https://doi.org/10.1080/0360127970230601CrossRef

Jacobse, L.A., Mather, M., Lee, M., Kent, M.: America’s aging population. Popul. Bull. 66, 1–20 (2011)

Ji, Y.G., Choi, J., Lee, J.Y., Han, K.H., Kim, J., Lee, I.K.: Older adults in an aging society and social computing: a research agenda. Int. J. Hum.-Comput. Interact. 26(11–12), 1122–1146 (2010). https://doi.org/10.1080/10447318.2010.516728CrossRef

Joinson, A.N.: “Looking at”, “looking up” or “keeping up with” people? Motives and uses of Facebook. In: Conference on Human Factors in Computing Systems – Proceedings, pp. 1027–1036 (2008). https://doi.org/10.1145/1357054.1357213

Jones, B.D., Bayen, U.J.: Teaching older adults to use computers: recommendations based on cognitive aging research. Educ. Gerontol. 24(7), 675–689 (1998). https://doi.org/10.1080/0360127980240705CrossRef

Kanayama, T.: Ethnographic research on the experience of Japanese elderly people online. New Media Soc. 5(2), 267–288 (2003). https://doi.org/10.1177/1461444803005002007CrossRef

Kaplan, A.M., Haenlein, M.: Users of the world, unite! The challenges and opportunities of Social Media. Bus. Horiz. 53(1), 59–68 (2010). https://doi.org/10.1016/j.bushor.2009.09.003CrossRef

Klobas, J.E., McGill, T.J., Moghavvemi, S., Paramanathan, T.: Compulsive YouTube usage: a comparison of use motivation and personality effects. Comput. Hum. Behav. 87, 129–139 (2018). https://doi.org/10.1016/j.chb.2018.05.038CrossRef

Koeske, G.F., Koeske, R.D.: A preliminary test of a stress-strain-outcome model for reconceptualising the burnout phenomenon. J. Soc. Serv. Res. 17(3–4), 107–135 (1993). https://doi.org/10.1300/J079v17n03_06CrossRef

Kubeck, J.E., Miller-Albrecht, S.A., Murphy, M.D.: Finding information on the World Wide Web: exploring older adults’ exploration. Educ. Gerontol. 25(2), 167–183 (1999). https://doi.org/10.1080/036012799267945CrossRef

Kuss, D.J., Griffiths, M.D.: Online social networking and addiction-a review of the psychological literature. Int. J. Environ. Res. Public Health 8(9), 3528–3552 (2011). https://doi.org/10.3390/ijerph8093528CrossRef

Lawhon, T., Ennis, D., Lawhon, D.C.: Senior adults and computers in the 1990s. Educ. Gerontol. 22(2), 193–201 (1996). https://doi.org/10.1080/0360127960220205CrossRef

Lee, S.B., Lee, S.C., Suh, Y.H.: Technostress from mobile communication and its impact on quality of life and productivity. Total Qual. Manage. Bus. Excellence 27(7–8), 775–790 (2016). https://doi.org/10.1080/14783363.2016.1187998CrossRef

Leibowitz, G.: This Demographic Is Even More Addicted to Social Media than Millennials, Says New Research (2017). https://www.inc.com/glenn-leibowitz/this-demographic-is-even-more-addicted-to-social-media-than-millennials-says-new.html

Li, W., O’Brien, J.E., Snyder, S.M., Howard, M.O.: Characteristics of internet addiction/pathological internet use in U.S. university students: a qualitative-method investigation. PLOS One, 10(2), e0117372 (2015). https://doi.org/10.1371/journal.pone.0117372

Lin, K.M.: Predicting Asian undergraduates’ intention to continue using social network services from negative perspectives. Behav. Inf. Technol. 34(9), 882–892 (2015). https://doi.org/10.1080/0144929X.2015.1027736CrossRef

Luqman, A., Cao, X., Ali, A., Masood, A., Yu, L.: Empirical investigation of Facebook discontinues usage intentions based on SOR paradigm. Comput. Hum. Behav. 70, 544–555 (2017). https://doi.org/10.1016/j.chb.2017.01.020CrossRef

M’hiri, K., Costanza, A.: Problematic internet use in older adults, a critical review of the literature. J. Addiction Res. Ther. 06(04), 253 (2015). https://doi.org/10.4172/2155-6105.1000253

Mafauzy, M.: The problems and challenges of the aging population of Malaysia. Malaysian J. Med. Sci. MJMS 7(1), 1–3 (2000). https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3406209/

Maslach, C., Jackson, S.E.: The measurement of experienced burnout. J. Organ. Behav. 2(2), 99–113 (1981). https://doi.org/10.1002/job.4030020205CrossRef

Matthews, G.A., Nieh, E.H., Vander Weele, C.M., Halbert, S.A., Pradhan, R.V., Yosafat, A.S., Tye, K.M.: Dorsal raphe dopamine neurons represent the experience of social isolation. Cell 164(4), 617–631 (2016). https://doi.org/10.1016/j.cell.2015.12.040CrossRef

Meerkerk, G.J., Van Den Eijnden, R.J.J.M., Vermulst, A.A., Garretsen, H.F.L.: The Compulsive Internet Use Scale (CIUS): some psychometric properties. Cyberpsychol. Behav. 12(1), 1–6 (2009). https://doi.org/10.1089/cpb.2008.0181CrossRef

Mercer, K.B., Eastwood, J.D.: Is boredom associated with problem gambling behaviour? It depends on what you mean by “boredom”. Int. Gambl. Stud. 10(1), 91–104 (2010). https://doi.org/10.1080/14459791003754414CrossRef

Merrifield, C., Danckert, J.: Characterising the psychophysiological signature of boredom. Exp. Brain Res. 232(2), 481–491 (2014). https://doi.org/10.1007/s00221-013-3755-2CrossRef

Milyavskaya, M., Saffran, M., Hope, N., Koestner, R.: Fear of missing out: prevalence, dynamics, and consequences of experiencing FOMO. Motivation Emot. 42(5), 725–737 (2018). https://doi.org/10.1007/s11031-018-9683-5CrossRef

Mukku, S.S.R., Harbishettar, V., Sivakumar, P.T.: Psychological morbidity after job retirement: a review. Asian J. Psychiatry 37, 58–63 (2018). https://doi.org/10.1016/j.ajp.2018.08.003CrossRef

Nichols, L.A., Nicki, R.: Development of a psychometrically sound internet addiction scale: a preliminary step. Psychol. Addict. Behav. 18(4), 381–384 (2004). https://doi.org/10.1037/0893-164X.18.4.381CrossRef

Nicholson, N.R.: Social isolation in older adults: an evolutionary concept analysis. J. Adv. Nurs. 65(6), 1342–1352 (2009). https://doi.org/10.1111/j.1365-2648.2008.04959.xCrossRef

Nimrod, G.: Applying Gerontographics in the study of older Internet users. J. Audience Recep. Stud. 10(2), 46–64 (2013). https://doi.org/10.1093/esr/jcq043CrossRef

Nowland, R., Necka, E.A., Cacioppo, J.T.: Loneliness and social internet use: pathways to reconnection in a digital world? Perspect. Psychol. Sci. 13(1), 70–87 (2018). https://doi.org/10.1177/1745691617713052CrossRef

Owsinski, B.: Facebook Is Facing User Fatigue - hypebot. Guest Post (2017). http://www.hypebot.com/hypebot/2017/02/facebook-facing-user-fatigue.html

Pantell, M., Rehkopf, D., Jutte, D., Syme, S.L., Balmes, J., Adler, N.: Social isolation: a predictor of mortality comparable to traditional clinical risk factors. Am. J. Public Health 103(11), 2056–2062 (2013). https://doi.org/10.2105/AJPH.2013.301261CrossRef

Perrin, A.: Social Networking Usage: 2005–2015. Pew Research Center (2015)

Primack, B.A., et al.: Social media use and perceived social isolation among young adults in the U.S. Am. J. Preventive Med. 53(1), 1–8 (2017). https://doi.org/10.1016/j.amepre.2017.01.010

Przybylski, A., Murayama, K., DeHaan, C.R., Gladwell, V.: Motivational, emotional, and behavioral correlates of fear of missing out. Comput. Hum. Behav. 29, 1841–1848 (2013)

Riordan, B.C., Flett, J.A.M., Hunter, J.A., Scarf, D., Conner, T.S.: Fear of missing out (FoMO): the relationship between FoMO, alcohol use, and alcohol-related consequences in college students. J. Psychiatry Brain Func. 2(1), 9 (2015). https://doi.org/10.7243/2055-3447-2-9CrossRef

Rosales, A., Fernández-Ardèvol, M.: Beyond whatsapp: older people and smartphones. Romanian J. Commun. Public Relat. 18(1), 27–47 (2016)CrossRef

Rozgonjuk, D., Sindermann, C., Elhai, J.D., Montag, C.: Fear of Missing Out (FoMO) and social media’s impact on daily-life and productivity at work: do WhatsApp, Facebook, Instagram, and Snapchat Use Disorders mediate that association? Addict. Behav. 110, (2020). https://doi.org/10.1016/j.addbeh.2020.106487CrossRef

Ryan, T., Chester, A., Reece, J., Xenos, S.: The uses and abuses of facebook: a review of Facebook addiction. J. Behav. Addictions 3(3), 133–148 (2014). https://doi.org/10.1556/JBA.3.2014.016CrossRef

Slegers, K., van Boxtel, M., Jolles, J.: Effects of computer training and internet usage on cognitive abilities in older adults: a randomised controlled study. Aging Clin. Exp. Res. 21(1), 43–54 (2009). https://doi.org/10.1007/BF03324898CrossRef

Steptoe, A., Shankar, A., Demakakos, P., Wardle, J.: Social isolation, loneliness, and all-cause mortality in older men and women. Proc. Natl. Acad. Sci. U.S.A. 110(15), 5797–5801 (2013). https://doi.org/10.1073/pnas.1219686110CrossRef

Sum, S., Mathews, R.M., Hughes, I., Campbell, A.: Internet use and loneliness in older adults. Cyberpsychol. Behav. 11(2), 208–211 (2008). https://doi.org/10.1089/cpb.2007.0010CrossRef

Sun, Y., Zhang, Y.: A review of theories and models applied in studies of social media addiction and implications for future research. Addict. Behav. 114, 106699 (2021). https://doi.org/10.1016/j.addbeh.2020.106699CrossRef

Tarafdar, M., Maier, C., Laumer, S., Weitzel, T.: Explaining the link between technostress and technology addiction for social networking sites: a study of distraction as a coping behavior. Inf. Syst. J. 30(1), 96–124 (2020). https://doi.org/10.1111/isj.12253CrossRef

Teng, C.E., Joo, T.M.: Analysing the usage of social media: a study on elderly in Malaysia. J. Hum. Soc. Sci. 11(3), 737–743 (2017). https://doi.org/10.5281/zenodo.1130321

Hamid, T.A., Aizan, T.: Population Ageing in Malaysia A Mosaic of Issues, Challenges and Prospects, p. 92. Universiti Putra Malaysia Press (2015)

UNFPA and HelpAge International: Ageing in the Twenty-First Century: A Celebration and a Challenge. United Nations Population Fund & HelpAge International (2012)

United Nations: Popoulation Facts, World Population Ageing 2015 (2015)

Valtorta, N.K., Kanaan, M., Gilbody, S., Ronzi, S., Hanratty, B.: Loneliness and social isolation as risk factors for coronary heart disease and stroke: systematic review and meta-analysis of longitudinal observational studies. Heart 102(13), 1009–1016 (2016). https://doi.org/10.1136/heartjnl-2015-308790CrossRef

Van Den Eijnden, R.J.J.M., Lemmens, J.S., Valkenburg, P.M.: The Social Media Disorder Scale: validity and psychometric properties. Comput. Hum. Behav. 61, 478–487 (2016). https://doi.org/10.1016/j.chb.2016.03.038CrossRef

Vangelisti, A., Perlman, D.: The Cambridge Handbook of Personal Relationships. Cambridge University Press, Cambridge (2006). https://doi.org/10.1017/cbo9780511606632CrossRef

Wellman, B., Quan Haase, A., Witte, J., Hampton, K.: Does the Internet increase, decrease, or supplement social capital? Social networks, participation, and community commitment. Am. Behav. Sci. 3, 436–455 (2001). https://doi.org/10.1177/00027640121957286CrossRef

White, H., McConnell, E., Clipp, E., Branch, L.G., Sloane, R., Pieper, C., Box, T.L.: A randomised controlled trial of the psychosocial impact of providing internet training and access to older adults. Aging Ment. Health 6(3), 213–221 (2002). https://doi.org/10.1080/13607860220142422CrossRef

Wong, C.Y.: Exploring the relationship between mobile phone and senior citizens: a malaysian perspective. Int. J. Hum.-Comput. Interact. 2, 65–77 (2011)

Xie, B.: Multimodal computer-mediated communication and social support among older Chinese internet users. J. Comput. Mediated Commun. 13(3), 728–750 (2008). https://doi.org/10.1111/j.1083-6101.2008.00417.xCrossRef

Young, K.: Facebook Addiction Disorder? The Center for Online Addiction, Bradford (2009)

Zhang, F., Kaufman, D.: Social and emotional impacts of internet use on older adults. Eur. Sci. J. 11(17), 1–15 (2015). https://doi.org/10.19044/esj.2015.v11n17p%p

Zhang, S., Zhao, L., Lu, Y., Yang, J.: Do you get tired of socialising? An empirical explanation of discontinuous usage behaviour in social network services. Inf. Manag. 53(7), 904–914 (2016). https://doi.org/10.1016/j.im.2016.03.006CrossRef

Zickuhr, K., Madden, M.: Older Adults and Internet Use. Pew Research Center’s Internet & American Life Project. Pew Research Center’s Internet & American Life Project (2012)

Titel: What Digital Marketers Should Learn from the Struggles of an Ageing Society on Social Media
verfasst von: Izzal Asnira Zolkepli
Pradeep Isawasan
Hasrina Mustafa
Lalitha Shamugam
Verlag: Springer International Publishing
Buch: Advances in Digital Marketing and eCommerce
Print ISBN: 978-3-030-76519-4

Electronic ISBN: 978-3-030-76520-0

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-76520-0_22

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"