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Erschienen in:
Buchtitelbild

2024 | OriginalPaper | Buchkapitel

Introduction

verfasst von : Arindam Das, Ozlem Sandikci Turkdogan

Erschienen in: Postcolonial Marketing Communication

Verlag: Springer Nature Singapore

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Abstract

The system of hegemonic domination and overpowering influence over the ‘less developed’ countries/cultures exercised through a set of ideological measures and economic instruments by the more powerful countries (relatively from the Global North) continues to this very day.

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Nächstes Kapitel Neocoloniality of Marketing Communications in the Global South
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Metadaten
Titel
Introduction
verfasst von
Arindam Das
Ozlem Sandikci Turkdogan
Copyright-Jahr
2024
Verlag
Springer Nature Singapore
Buch
Postcolonial Marketing Communication

Print ISBN: 978-981-9702-84-8

Electronic ISBN: 978-981-9702-85-5

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-981-97-0285-5_1