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Erschienen in:
Introduction Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

Neocoloniality of Marketing Communications in the Global South

verfasst von : Güliz Ger

Erschienen in: Postcolonial Marketing Communication

Verlag: Springer Nature Singapore

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Abstract

Marketing communications, like other cultural products and popular culture, shape and are shaped by the society that produces them. They mirror the predominant values, worries, aspirations, and ideals of a society.

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Vorheriges Kapitel Introduction
Nächstes Kapitel bell hooks’ “Eating the Other” as a Critical Advertising Framework
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Metadaten
Titel
Neocoloniality of Marketing Communications in the Global South
verfasst von
Güliz Ger
Copyright-Jahr
2024
Verlag
Springer Nature Singapore
Buch
Postcolonial Marketing Communication

Print ISBN: 978-981-9702-84-8

Electronic ISBN: 978-981-9702-85-5

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-981-97-0285-5_2