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Erschienen in:
VUCA and Its Impact on Business Organizations Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

46. Leveraging Digital Systems and Online Marketing for Increased Profitability

verfasst von : Tudor Faragau, Maria Deac, Laura Bacali

Erschienen in: Management, Innovation and Entrepreneurship in Challenging Global Times

Verlag: Springer International Publishing

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Abstract

The digital revolution has become a major disruptor for companies across the world, creating opportunities, enhancing the organizational performance and most importantly, increasing business profitability. This paper will look into the implementation of digital solutions, such as CRM systems (Customer Relationship Management) across Romanian companies, for cost-reduction and time-saving practices, as well as the use of online marketing tools (Email marketing, Google Ads, Facebook Ads, SEO & SEM) for increased exposure, sales, and business profitability.

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Vorheriges Kapitel The Order of Business Process Digitalization in Romanian Small- and Medium-Sized Enterprises
Nächstes Kapitel Ways of Applying Change Management Based on the Intelligent Decision
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Metadaten
Titel
Leveraging Digital Systems and Online Marketing for Increased Profitability
verfasst von
Tudor Faragau
Maria Deac
Laura Bacali
Copyright-Jahr
2024
Buch
Management, Innovation and Entrepreneurship in Challenging Global Times

Print ISBN: 978-3-031-47163-6

Electronic ISBN: 978-3-031-47164-3

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-3-031-47164-3_46

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