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2022 | Buch

Modern Corporations and Strategies at Work

herausgegeben von: Bhabani Shankar Nayak, Naznin Tabassum

Verlag: Springer Nature Singapore

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Strategies are integral to growth, expansion and sustainability of modern corporations. The agile strategies are central to overcome challenges of the turbulent times accelerated by risks, pandemics, wars, political instabilities and environmental disasters. This book on ‘Modern Corporations and Strategies at Work’ focuses on different strategies followed by corporations. This book makes critical reading of corporate strategies and evaluates them. This book offers insights into the way corporations develop and implement strategies to face different challenges. This book explores wider world of corporate strategies and their limitations.

The future of world economy and international business is shaped by large modern corporations and their rapidly changing business, management and marketing strategies. This book explores the way modern nation states are standing behind the corporations to ensure that their strategies are successful in a world of complex challenges. This book further examines how collaborations between the state and modern corporations are part of the corporate strategy at work today. Further how modern strategies are integral to the start, growth, expansion and sustainability of modern corporations. This book explores operational agilities and organisational abilities of modern corporations to engage with diverse challenges and overcome the crisis. The volatile business environment is creating conditions of instabilities for the market to function effectively and efficiently. Such conditions are weakening all agents and structures operating within international business and world economy.

This book argues that there is an urgent need for a profound reshaping of the corporate strategies to deal with a post pandemic society. It is perhaps as far reaching as that the remaking of corporate strategies are in the crossroads today due to its intrinsic profit motives. The remaking of modern corporate strategy comes in the wake of pestilence of a global health crisis; its full impacts are yet to be felt, evaluated and understood. A comprehensive shift in corporate strategy from formulation, implementation and evaluation to remaking is at the heart of this transformations in the working of the corporations and their fundamental ideological apparatus.

Inhaltsverzeichnis

Frontmatter
Introduction
Abstract
The future of the world economy and international business is shaped by large modern corporations and their rapidly changing business, management, and marketing strategies. Modern nation states stand behind these corporations to ensure that their strategies are successful in a world of complex challenges and, indeed, collaboration between the state and modern corporations is part of the corporate strategy at work today. Modern strategies are integral to the start, growth, expansion, and sustainability of modern corporations. In this regard, agile strategies are required to overcome the challenges faced in turbulent times, accelerated by risks, pandemics, wars, political instabilities, and environmental disasters. Having the operational agility and organisational ability to face these diverse challenges can help modern corporations overcome crises in a volatile business environment in which it is difficult to function effectively and efficiently. Such conditions weaken all agents and structures operating within international business and world economy.
Bhabani Shankar Nayak, Naznin Tabassum
Organisational Culture and Gender Stereotypes in the Technology Industry: A Comparative Study of the AMD and Nvidia
Abstract
Organisational culture has long been discussed in the literature, with several different models being proposed to explain and identify it within companies. Many of these models look at various aspects of the culture using fixed or given dimensions, such as (Schein, Organizational culture and leadership, Jossey-Bass, 1985) iceberg model and ( Handy, C. (1993a) “Understanding Organizations” London-UK, Penguin Books Ltd, 4 Edt.;Handy, Understanding organizations, Oxford University Press, 1993b;)) model of culture. The model selected for this research is the cultural web as it provides the flexibility to use findings from within the culture of an organisation.
Anniken Emilie Høiås, Naznin Tabassum, Bhabani Shankar Nayak
The Internal Organisational Environment in Amazon
Mateya Nikolova, Naznin Tabassum, Bhabani Shankar Nayak
The AIDA Model and the Impact of TikTok Video Streaming on Online Shopping: A Case Study of TikTok
Abstract
Online shopping has grown exponentially in terms of the number of consumers and degree of enthusiasm from major Internet companies for this market. In practice, retailers are adopting new digital marketing strategies to provide customers with a new and faster shopping experience.
Xin Luo, Naznin Tabassum, Bhabani Shankar Nayak
The Marketing Practices of Walt Disney and Warner Media: A Comparative Analysis
Abstract
The entertainment industry has become overly crowded over the past years, with many new entrants attempting to enter this concentrated market.
Paviandeep Rai Janjua, Naznin Tabassum, Bhabani Shankar Nayak
The Google Walkout for Real Change and Corporate Social Responsibility
Abstract
Corporate social responsibility (CSR) is of increasing importance in business conduct. This report explores CSR initiatives related to workplace misconduct in the context of the 2018 Google Walkout for Real Change.
Barbora Vonaskova, Naznin Tabassum, Bhabani Shankar Nayak
Metadaten
Titel
Modern Corporations and Strategies at Work
herausgegeben von
Bhabani Shankar Nayak
Naznin Tabassum
Copyright-Jahr
2022
Verlag
Springer Nature Singapore
Electronic ISBN
978-981-19-4648-6
Print ISBN
978-981-19-4647-9
DOI
https://doi.org/10.1007/978-981-19-4648-6

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