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Erschienen in:
An Empirical Research on Factors Affecting the Liquidity of Listed Construction and Materials Firms: Evaluation from Quantile Regression Model Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

Revisit the Planned Behavior Theory in the Travel Sector in the Post-pandemic Context: An Empirical Study

verfasst von : Le Thanh Tung, Duong Tien Ha My

Erschienen in: Proceedings of the 4th International Conference on Research in Management and Technovation

Verlag: Springer Nature Singapore

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Abstract

Tourism is severely influenced by the Covid-19 pandemic; however, it has been the fastest-recovering service for recent two years. This chapter aims to employ the TPB model to explore tourists’ behavior under the post-pandemic era. Although this pandemic is the biggest global health crisis in the previous one hundred years, this theory still has well explained the behavior of travelers in Vietnam. We find that attitude, perceived behavioral control, and subjective norm can influence travel intention. Travel intention, in turn, will promote individuals’ travel behavior. Based on the research findings, the managerial implications are presented to support a faster recovery for the tourism sector.

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Vorheriges Kapitel A Comparative Study of ISO Implementation in Public and Private Higher Education Institutions in Vietnam
Nächstes Kapitel Diamond Price Prediction Using Data Mining Techniques
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Metadaten
Titel
Revisit the Planned Behavior Theory in the Travel Sector in the Post-pandemic Context: An Empirical Study
verfasst von
Le Thanh Tung
Duong Tien Ha My
Copyright-Jahr
2024
Verlag
Springer Nature Singapore
Buch
Proceedings of the 4th International Conference on Research in Management and Technovation

Print ISBN: 978-981-9984-71-8

Electronic ISBN: 978-981-9984-72-5

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-981-99-8472-5_7

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