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2024 | OriginalPaper | Buchkapitel

Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony

verfasst von : Arindam Das

Erschienen in: Postcolonial Marketing Communication

Verlag: Springer Nature Singapore

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Abstract

Global orders of marketization, across the world and the borders, had been adequately promoted through neoliberal channels, both being closely linked together and effective in imagining markets and commodifying products and services where none existed before.

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Vorheriges Kapitel Postcolonial Branding—From the Subcontinent. For All

Nächstes Kapitel Cultural Appropriation or Transculturation: The Curious Resilience of ‘Tiki’ Culture

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Titel: Subaltern Agencies, Marketing Communications, and Counter Discourses in the Postcolony
verfasst von: Arindam Das
Verlag: Springer Nature Singapore
Buch: Postcolonial Marketing Communication
Print ISBN: 978-981-9702-84-8

Electronic ISBN: 978-981-9702-85-5

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-981-97-0285-5_7