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Erschienen in:
Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

11. The Importance of App Store Optimization (ASO) for Hospitality Applications

verfasst von : Juana María Padilla-Piernas, María Concepción Parra-Meroño, Miguel Ángel Beltrán-Bueno

Erschienen in: Digital and Social Media Marketing

Verlag: Springer International Publishing

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Abstract

We have recently witnessed a digital revolution, which, due to the advent of the Internet and the development of mobile devices, has changed the way the hotel product is promoted, sold and distributed. Mobile applications enable a greater proximity between the users and the hotel chains, since you can only access them if you have previously been a guest at the hotel. Efficient app management can improve user loyalty to the brand. Therefore, any digital strategy that is carried out should consider what factors to implement to optimize the positioning of apps in a highly competitive universe.
This project aims to make known what factors whether internal or external, should be implemented to gain visibility in apps stores. The outcome of this project is to suggest hotels (owners/developers) what features need to be implemented to improve their visibility and, at the same time, provide researchers with more information on a new subject.

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Metadaten
Titel
The Importance of App Store Optimization (ASO) for Hospitality Applications
verfasst von
Juana María Padilla-Piernas
María Concepción Parra-Meroño
Miguel Ángel Beltrán-Bueno
Copyright-Jahr
2020
Verlag
Springer International Publishing
Buch
Digital and Social Media Marketing

Print ISBN: 978-3-030-24373-9

Electronic ISBN: 978-3-030-24374-6

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-24374-6_11

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