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2023 | OriginalPaper | Buchkapitel

Does Social Media Marketing Affect Marketing Performance

verfasst von : Anber Abraheem Shlash Mohammad, Malek Yousef Barghouth, Nida’a Al-Husban, Faraj Mazyed Faraj Aldaihani, Doa’a Ahmad Odeh Al-Husban, Amro Adel Abu Lemoun, Alaa Fawwaz Dalky, Sulieman Ibraheem Shelash Al-Hawary

Erschienen in: Emerging Trends and Innovation in Business and Finance

Verlag: Springer Nature Singapore

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Abstract

The study investigated the impact of social media marketing (SMM) on marketing performance (MP). The population of the study consistst of customers of auto lubricants companies in Amman, the capital city of Jordan. A convenient sample consisted of 384 customers were selected. IBM SPSS 24.0 have used to check the study hypotheses. The results found that social media has an impact on marketing performance (MP). Based on the study results a set of recommendations were set.

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Titel: Does Social Media Marketing Affect Marketing Performance
verfasst von: Anber Abraheem Shlash Mohammad
Malek Yousef Barghouth
Nida’a Al-Husban
Faraj Mazyed Faraj Aldaihani
Doa’a Ahmad Odeh Al-Husban
Amro Adel Abu Lemoun
Alaa Fawwaz Dalky
Sulieman Ibraheem Shelash Al-Hawary
Verlag: Springer Nature Singapore
Buch: Emerging Trends and Innovation in Business and Finance
Print ISBN: 978-981-9961-00-9

Electronic ISBN: 978-981-9961-01-6

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-981-99-6101-6_2

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