5. Role of Global Media and Social Media in Raising Environmental Issues

Understanding the vulnerability of our environment and the significance of its conservation is known as environmental awareness. Promoting environmental awareness is a simple approach to taking care of the environment and contributing to ensuring that our children have a better future. Our environment is a shared resource that is endangered by the rapid expansion of extractive activities to keep up with demands driven by consumerism and shaped by industry. Through media, people can associate reasons and effects, thus getting informed and reflecting upon the given information, to understand the origins and the causes of the major environmental problems. Mass media plays an important role in creating environmental awareness among people. Social media have fueled the development of the independent activist. Social media may be utilized during certain campaigns as a pressure point to stimulate and promote support. Social media and online-connected sensors have the power to alter how the environmental sector and all associated parties—the public, businesses, and governments—interact, exchange information, and make choices. Social media expands the public’s reach and enables users to impact changes in the environmental sector on various issues, including the transition to renewable energy sources and the dynamics of ongoing dialogues about climate change. Print and electronic media are two important channels for informing the public about the environment. People are informed through the media about various environmental issues and solutions. A bigger portion of the community may access professional and vocational knowledge thanks to the media. An insightful example is recent programs that advise homes to turn waste and rubbish into compost to protect the environment.