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Erschienen in:
Computer-Generated Imagery Influencer Marketing—Which Ends of the Continuum Will Prevail? Humans or Avatars? Kapitel lesen Erstes Kapitel lesen

2024 | OriginalPaper | Buchkapitel

37. The Importance of Technology and Digital Media to Promote Tourism Destinations: A Conceptual Review

verfasst von : Sónia Nogueira, Joana Carvalho

Erschienen in: Marketing and Smart Technologies

Verlag: Springer Nature Singapore

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Abstract

This article discusses the processes of the increasing use of technology and digital media to promote tourism destinations. This paper aims to present the increasing use of technology and digital media to promote tourism destinations. Not only as a theoretical concept but also as an opportunity for small or medium-sized businesses that operate in the tourism sector. It presents the current trends in digital tourism, focusing on digital media and how technology is shaping, influencing, and informing travel decisions impacting tourists’ behavior. Our critical overview suggests that we are dealing with a phenomenon rooted in the new opportunities given by the digital expansion with relevant effects for the tourism destinations promotion. However, contributions on this topic within the existing literature remain scarce. Accordingly, we discuss the main studies on this issue and its results to conclude about the current importance of digital media for tourism destination promotion and future research agenda.

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Vorheriges Kapitel Quality Factors for Agritouristic Websites—Comparative Study of Measurement Methods
Nächstes Kapitel Perspective of Conscious Tourism from the Point of View of Domestic Tourism in the City of Quito Ecuador
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Metadaten
Titel
The Importance of Technology and Digital Media to Promote Tourism Destinations: A Conceptual Review
verfasst von
Sónia Nogueira
Joana Carvalho
Copyright-Jahr
2024
Verlag
Springer Nature Singapore
Buch
Marketing and Smart Technologies

Print ISBN: 978-981-9903-32-0

Electronic ISBN: 978-981-9903-33-7

Copyright-Jahr: 2024

DOI
https://doi.org/10.1007/978-981-99-0333-7_37

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