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2024 | Buch

Overview of Agribusiness Technological, Societal and Channel Advancements Kapitel lesen Erstes Kapitel lesen

Agribusiness Innovation and Contextual Evolution, Volume II

Technological, Societal and Channel Advancements

herausgegeben von: Antonino Galati, Demetris Vrontis, Alkis Thrassou, Mariantonietta Fiore

Verlag: Springer International Publishing

Buchreihe : Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by technological developments, geopolitical developments, and globalisation, as well as transport and logistics innovations, changes in consumer behaviour.

Reflecting on these changes and providing a deep dive into this sector, this two-volume work defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces.

Volume II focuses on the wider, macro-environmental forces acting upon agribusinesses, exploring the contextual evolutions that impact the sector, and the means, practices and avenues for its development.It includes topics such as digital technologies adoption, supply chain sustainability, big data analytics, women’s agricultural entrepreneurship, and simulation model decision making.

Inhaltsverzeichnis

Frontmatter
1. Overview of Agribusiness Technological, Societal and Channel Advancements
Abstract
This chapter aims to offer insight into the recent technological, societal and channel research advancements in agribusiness. More in detail the study introduces the concept of sustainability and potential application in agribusiness and explores the role of technology in the transition process towards more sustainable approaches. A specific focus is done on agriculture 4.0 as a strategy able to offer farmers the opportunity to save resources and reduce waste in a view of the circular economy paradigm.
Antonino Galati, Mariantonietta Fiore, Meliz Bozat, Demetris Vrontis, Alkis Thrassou
2. Acceptance and Adoption of Emerging Digital Technologies by Agribusinesses in Low and Middle-Income Countries
Abstract
In low and middle-income countries (LMICs), food insecurity and poor agricultural output are caused by the limited adoption of modern technologies. Emerging digital technologies have recently been promoted as tools to make agribusinesses smarter and more sustainable. However, the real challenge in agricultural and food systems appears to fill the “innovation gap” by boosting farmers’ capacity to successfully access and adopt these technologies. Simultaneously, there is still a gap in understanding the factors determining technology adoption in agriculture in these countries. Accordingly, this chapter aims to discuss the key factors affecting the acceptance and adoption of emerging digital technologies by agribusinesses in LMICs, highlight good practices, and make recommendations. It combines bibliographical and topical analyses of the literature and includes case studies from various LMICs.
Tarek Ben Hassen, Hamid El Bilali, Chedli Baya Chatti
3. The Italian Agrifood Supply Chain Sustainability Through Technological Heritage Redesign and New Relationships
Abstract
In the current economic contexts, profound changes are witnessed in the agrifood supply chains structuring processes at an international level. The aim of this chapter is to build resource-based view to empirically explore the business relationships among Italian firms belonging to diversified sub-sectors of the Italian agrifood (suppliers, packaging materials manufacturers, machinery manufacturers, biomethane producers) that are the result of innovative and unusual sustainable strategic choices. Drawing on qualitative analysis, we investigate strategic choices (way of doing research, redesign of supply side relations, digitization of the supply chain relationships) to create sustainability and innovation in Italian agrifood sector. The research provided useful implications for management called for the adoption of frameworks that best fit the emerging needs of Agrifood companies and the continuous evolution of technologies and digital systems.
Maria Rosaria Marcone
4. Using Big Data Analytics in Supply Chain Management: Implications from a Sustainable Perspective
Abstract
Since varied information from multiple sources is available in the contemporary world, using of data-driven analytics would help organisations in data integration that facilitate better decision-making and improved operational efficiency. While the COVID-19 posed umpteen challenges in the field of supply-chain-management (SCM), big data analytics (BDA) usage enabled firms like Tesco to optimise supply chain operations and efficiently streamline finished goods such that it reached and provided value to customers. Competitive business environment accentuates the role of firms’ dynamic capabilities (DC) to utilise BDA in SCM from a sustainable perspective. Using review of literature this study proposes a framework which suggests building the link between BDA, DC and stakeholders’ involvement for innovations and sustainability in SCM, and is tested through application in the SCM process of Amul-brand India.
Suja R. Nair, Riad Shams
5. Towards a Taxonomy of Multi-Agent Simulation Models to Determine Disruptive Technology Adoption Behaviour in the Wine Industry
Abstract
Multi-agent modelling and simulation (MAMS) is an emerging field in agricultural economics. The models consist of multiple interacting agents representing real-world entities including stakeholders or organizations. They provide better understanding of the behaviour and decision-making processes in complex adaptive systems such as agri-food supply networks. We provide a taxonomy of multi-agent models in the agri-food sector based on their attributes, including agent types, degree of interaction, feedback, and learning. The article provides insights in their use in the wine supply network. We conducted a literature review and found a lack of research in the realms of stakeholder collaboration, technology adoption, and supply network efficiency. The results suggest that MAMS is used primarily in land use exploration and decision making for potential policy changes.
Michael Paul Kramer, Joe Viana, Rolf A. E. Mueller, Claus-Hennig Hanf, Jon H. Hanf
6. Digitalisation and Integrated Information Systems in the Agri-Food Sector
Abstract
A suitable system for monitoring and evaluating processes must exist for the agri-food industry to see better results. This system’s tasks include locating the variables that are limiting the production activities in this industry and based on a comprehensive analysis of the situation, planning suitable and timely improvements to the production processes. It became achievable to monitor developments to improve business effectiveness because of the agri-food sector’s rising level of technical development. The article outlines the conceptual basis for integrated information systems, whose existence is essential for the agri-food industry’s ability to monitor production processes and make appropriate decisions. Information concerning physical resources, productivity limitations, and market structure needs to exist for agricultural planning to be successful. Information has to be incorporated and effectively transformed into knowledge.
Aleksandra Figurek, Alkis Thrassou, Leonidas Efthymiou, Demetris Vrontis
7. Transforming Rural Agribusinesses with Digital Marketing: A Case of Coffee Planters in India
Abstract
Various academics and practitioners highlight the meager development of agro-marketing and underutilization of marketing and resources of technology. This study aims to empirically evaluate digital marketing opportunities that when leveraged enable accelerated growth and scalable solutions for coffee growers in India. Using the technology acceptance perspective which consolidates technology adoption we examine perceived usefulness of digital marketing. In-depth interviews are conducted with small and medium coffee growers in Kodagu, India. Data collected is analyzed via thematic analysis using NVIVO software. Research findings reveal digital marketing strategies are instrumental in overcoming some of the challenges pertaining to augmenting sales and achieving scalability. Practical recommendations and implications shall be beneficial for emulating similar strategies for other agribusinesses across similar contexts to enhance livelihood and means to new business opportunities.
Aishwarya Singhal, Jyothsna Appaiah Singh
8. Tourist Entrepreneurship as the Driver for the Transformation of Rural Women’s Role
Abstract
The connection between disparities in the position and roles of rural women in local communities in the case of Northern Serbia (Vojvodina Province) is the basic theoretical and methodological framework of the chapter. The main objective is to answer the question on how the involvement of rural women in the field of women's rural entrepreneurship in tourism contributes to changes in their lifestyles and their quality, but also in what way this same action affects the local community and the whole society. The research was organized and conducted as a qualitative one, using a combination of multiple case studies and participants’ observation. The findings suggest that the position and role of rural women entrepreneurs remain burdened by several social, value, cultural, economic, and political factors.
Marko D. Petrović, Dunja Demirović Bajrami, Adriana Radosavac
9. Investigating the Supply Chain Performance of Agribusiness Firms from the IT Capability and Government Support Perspectives
Abstract
The purpose of this study is to examine the influence of IT capability, such as IT workforce and IT infrastructure, on supply chain performance of agribusiness firms. Also, the study investigates what moderating effect, if any, government support has on the supply chain performance of firms in this industry. With the help of RBV, DCV, and existing literature, a theoretical model has been developed, which later was validated using the PLS-SEM technique with consideration of 312 respondents who are employed in different hierarchies at agribusiness firms. The study finds that IT capability has a significant impact on supply chain performance of agribusiness firms. Also, the study confirmed that government support has a positive and significant impact for improving their supply chain performance.
Ranjan Chaudhuri, Sheshadri Chatterjee, Demetris Vrontis
10. Do Blockchain-Based Innovative Solutions Improve Wine Brand Loyalty? A Case Study of a Winery in Mendoza, Argentina
Abstract
This chapter aims to explore the role of blockchain-based innovative solutions in improving brand loyalty in the wine industry through an effective and secure system of management of customers’ relationships. The study is based on theoretical and secondary data, injected with and supported by five interviews carried out in a case study of a winery operating in Mendoza, Argentina. Findings reveal that the adoption of blockchain technology contributes to enhancing transparency and traceability in the wine supply chain and establishing trust and authenticity, thereby fostering customer loyalty. Brand loyalty is further strengthened through the adoption of wine-backed NFTs providing attractive values to consumers. The carried out study underlines the enormous potential of the BCT not only to ensure greater transparency along the supply chain but also in the field of marketing to gain visibility and feedback from customers and potential customers.
Antonino Galati, Nino Adamashvili, Parisa Sabbagh, Mariantonietta Fiore
11. Economic Indicators in Cereal Production in EU
Abstract
The aim of this chapter is to give a general overview of the production costs, and incomes of EU farms specialised in cereal production, based on the Farm Accountancy Data Network (FADN). The FADN technique has been used to compare a number of metrics in order to analyse the financial performance of European production. Farm net value added (FNVA), FNVA per annual working unit (AWU), farm net income (FNI), and family farm income (FFI/FWU) are the economic performance measures for the cereal production. FADN provides farmers with the pertinent data they require to make the optimal production structure decisions and boost the productivity of both individual crops and the farm as a whole. By managing their production processes well, farmers may boost their market participation and flexibility. Based on FADN, it is feasible to evaluate the outcomes of the agricultural policy measures put in place at the time while taking environmental and social issues into consideration, as well as the performance of agricultural farms and the critical elements that impact their profitability.
Aleksandra Figurek, Elena Semenova, Joao Miguel F. Rocha, Alkis Thrassou, Naziyet Uzunboylu
Backmatter
Metadaten
Titel
Agribusiness Innovation and Contextual Evolution, Volume II
herausgegeben von
Antonino Galati
Demetris Vrontis
Alkis Thrassou
Mariantonietta Fiore
Copyright-Jahr
2024
Electronic ISBN
978-3-031-45742-5
Print ISBN
978-3-031-45741-8
DOI
https://doi.org/10.1007/978-3-031-45742-5

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