31. Blogging as Narratives

This chapter Blogging as Narratives introduces the concept and the importance of the narrative. Blogging presents an alternate view in the way how it provided a participatory culture for the user to not only provide him a space to create content but also a medium that provided to distribute content. This has provided a space for retrospection, representation and diffusion and most importantly, the evolution of communication. This paper discusses the growth from the web and the ways that blogs transformed and expanded over a period of time. From being an online journal where an individual, group, or organisation presents a record of activities, thoughts, or beliefs, this chapter also studies the change in the role of the gatekeeper role of the journalist to the power provided to the common citizen. It will help us to understand blogging and its contributions in digital journalism, and how blogging can be helpful in communicating one’s thoughts and ideas. With major news/media industries in India using blogs as exclusive content for multiple avenues of interactivity, blogs have remained a constant while changing in the ever-evolving online world.