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2022 | OriginalPaper | Buchkapitel

8. Digital Transformation of the Commercial Functions of B2B Companies

Go-to-market strategies, initiatives and supporting systems

verfasst von : Axel Steuernagel

Erschienen in: Praxisbeispiele der Digitalisierung

Verlag: Springer Fachmedien Wiesbaden

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Abstract

The year 2020 has been one of the most remarkable in contemporary history with a significant influence on basic economic structures. It was a landmark for the transfer from the traditional into a digital and virtual economic world. But the COVID-19 crisis only accelerated a fundamental change which started two decades ago with the use of the Internet for researching information and purchasing online.

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Titel: Digital Transformation of the Commercial Functions of B2B Companies
verfasst von: Axel Steuernagel
Verlag: Springer Fachmedien Wiesbaden
Buch: Praxisbeispiele der Digitalisierung
Print ISBN: 978-3-658-37902-5

Electronic ISBN: 978-3-658-37903-2

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-658-37903-2_8

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